The Web fights back against Flipboard

Here Filipe Fortes shows me the HTML 5 technology that he developed to display publisher's pages in a way that looks beautiful. We discuss how the Web is fighting back against apps designed only for the iPad, like Flipboard.






A startup called Treesaver has developed a slick presentation framework for digital magazines that runs in the browser. It has many of the features you’d expect from a clean, reader-friendly content wrapper (like Instapaper or Readability) but it couples that functionality with a way-cool user interface.

Pages can be navigated by swiping from side-to-side, and you get helpful ghost images on either side of the page you’re reading, which aid in signposting. Also, the pages within the web app dynamically resize for different screens — and it even resizes on the fly as you make the browser smaller and larger. It’s all HTML, JavaScript and CSS.

Here’s the demo video for Nomad Editions, the first of Treesaver’s launch partners using the company’s framework to make a public announcement (Treesaver is still pre-launch right now):