Oral interpretation and language teaching's Fan Box

Search This Blog

Wednesday, April 25, 2012

Uncovering Steve Jobs' Presentation Secrets

Steve Jobs does not sell computers; he sells an experience. The same holds true for his presentations that are meant to inform, educate, and entertain. An Apple presentation has all the elements of a great theatrical production—a great script, heroes and villains, stage props, breathtaking visuals, and one moment that makes the price of admission well worth it. Here are the five elements of every Steve Jobs presentation. Incorporate these elements into your own presentations to sell your product or ideas the Steve Jobs way. 1. A headline. Steve Jobs positions every product with a headline that fits well within a 140-character Twitter post. For example, Jobs described the MacBook Air as "the world's thinnest notebook." That phrase appeared on his presentation slides, the Apple Web site, and Apple's press releases at the same time. What is the one thing you want people to know about your product? This headline must be consistent in all of your marketing and presentation material. 2. A villain. In every classic story, the hero fights the villain. In 1984, the villain, according to Apple, was IBM (IBM). Before Jobs introduced the famous 1984 television ad to the Apple sales team for the first time, he told a story of how IBM was bent on dominating the computer industry. "IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple." Today, the "villain" in Apple's narrative is played by Microsoft (MSFT). One can argue that the popular "I'm a Mac" television ads are hero/villain vignettes. This idea of conquering a shared enemy is a powerful motivator and turns customers into evangelists. 3. A simple slide. Apple products are easy to use because of the elimination of clutter. The same approach applies to the slides in a Steve Jobs presentation. They are strikingly simple, visual, and yes, devoid of bullet points. Pictures are dominant. When Jobs introduced the MacBook Air, no words could replace a photo of a hand pulling the notebook computer out of an interoffice manila envelope. Think about it this way—the average PowerPoint slide has 40 words. In some presentations, Steve Jobs has a total of seven words in 10 slides. And why are you cluttering up your slides with too many words? 4. A demo. Neuroscientists have discovered that the brain gets bored easily. Steve Jobs doesn't give you time to lose interest. Ten minutes into a presentation he's often demonstrating a new product or feature and having fun doing it. When he introduced the iPhone at Macworld 2007, Jobs demonstrated how Google Maps (GOOG) worked on the device. He pulled up a list of Starbucks (SBUX) stores in the local area and said, "Let's call one." When someone answered, Jobs said: "I'd like to order 4,000 lattes to go, please. No, just kidding."

Olivia Fox Cabane: Charisma, Leadership and the Imposter Syndrome, Talks at Google

http://www.askolivia.com/ Olivia Fox Cabane stops by the Googleplex to discuss her latest book: "The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism". From Google Books: An expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations. A frequent keynote speaker and executive coach to the leadership of major companies, she helps people increase their ability to influence, persuade, and inspire others. In The Charisma Myth, Fox Cabane breaks charisma down into its fundamental components, revealing the secrets to what charisma really is and how it works. From a base of thorough behavioral science, Fox Cabane extracts practical tools for business, giving you the charisma-enhancing techniques she originally developed for Harvard and MIT.

Visit msnbc.com for breaking news, world news, and news about the economy

Monday, April 23, 2012

Bera's Cheesesteak Truck: Gourmet Custom Cheesesteak in LA Read more: Video: Bera's Cheesesteak Truck: Gourmet Custom Cheesesteak in LA | eHow.com http://www.ehow.com/video_8175061_bera_s-custom-cheesesteak.html#ixzz1squepdHM

Hollywood, California, may not be the first place that comes to mind when craving a hot cheesesteak sandwich, but Bera's Custom Cheesesteak truck brings a bit of authentic Philly to its streets. Order up your own version of this comforting cuisine with Mike Weaver in this episode of Curbside Eats.

Streets of Thailand: LA's Gourmet Thai Food Truck Read more: Video: Streets of Thailand: LA's Gourmet Thai Food Truck | eHow.com http://www.ehow.com/video_8213320_streets-gourmet-thai-food-truck.html#ixzz1sqsynvtf

You can't get more authentic Thai food than from Streets of Thailand food truck in LA, officially endorsed by the Tourism Board of Thailand. Dig in to true Thai street cuisine right here on the streets of LA with Mike Weaver in this episode of Curbside Eats.

Biscuits and Groovy: Local Breakfast Food Truck in Austin Read more: Video: Biscuits and Groovy: Local Breakfast Food Truck in Austin | eHow.com http://www.ehow.com/video_8623438_biscuits-breakfast-food-truck-austin.html#ixzz1sqsCO9Uq

Biscuits and gravy form the foundation of breakfast dishes with a musical twist at Biscuits and Groovy food truck in Austin, Texas. Enjoy vegan biscuits and groovy food with Mike Weaver in this episode of Curbside Eats.

Frysmith: LA's Fresh Fries Truck

French fries are the delicious base for these unconventional curbside snacks served up at Santa Monica's Frysmith truck. Find out what's under the hood of your favorite food truck with Mike Weaver in this episode of Curbside Eats.

Sugar Shack Food Truck: Slow Smoked BBQ Goodness in Austin Read more: Video: Sugar Shack Food Truck: Slow Smoked BBQ Goodness in Austin | eHow.com http://www.ehow.com/video_8484111_sugar-austin_s-famous-bbq-truck.html#ixzz1sqoIWEKW

Texas and barbecue are a common pair, but the Sugar Shack puts an uncommon spin on the classics with white barbecue sauce and mustard-based coleslaw. Dive into brisket and sausage sandwiches on the streets of Austin with Mike Weaver in this episode of Curbside Eats.

Lobsta Food Truck: LA's Local Lobster Rolls

Lobster is a mainstay in North Hollywood, California, thanks to Justin Mi's Lobsta Truck, dishing out lobster rolls your way. Get a taste of this Valley favorite with Mike Weaver in this episode of Curbside Eats.

Comfort Truck: Eat Comfort Food in LA

Comfort Truck: Eat Comfort Food in LA Culver City's ultimate curbside comfort food is produced at Comfort Truck, serving up celebrity chef-caliber soul food at the roadside. Explore Culver City food truck cuisine with Mike Weaver in this episode of Curbside Eats.

Friday, April 20, 2012

Hands-on with Arqball Spin, the app that lets you create interactive 3D models

http://getpocket.com/a/read/155782740 Sometimes, standard two dimensional photos, even those taken by a 41-megapixel sensor, simply aren't enough to accurately depict a three dimensional object. Enter Arqball Spin, a free app that lets anyone with an iOS device create high-quality 3D models of whatever they like. Using the iPhone's camera, the app takes a series of images and uses some software black magic to create the finished product. The model, or "spin", can be cropped and adjusted (brightness, saturation and contrast) like a regular photograph, plus users can create custom annotations to identify or comment on specific parts of the "spin" as well. Viewers can then rotate the model 360 degrees and zoom in on any part that piques their interest. While it's currently an Apple-centric affair, support for DSLRs and other hi-res cameras (by uploading videos to the company's website for processing) and other mobile platforms is in the pipeline. The app works best if the object is situated on Arqball's stage, which rotates at an optimal three RPM -- the stage isn't available yet, but the company's going the Kickstarter route to get the capital needed to start manufacturing. Those who pitch in now can grab a stage for $60, and it'll cost $20 more if you want to wait until it's on sale. Of course, the app still functions if you want to hold your iPhone or iPad and walk around your subject, but you won't get near the quality result that you can when using the stage. Because the "spins" are hosted on Arqball's servers, they can easily be embedded on any website via HTML. By making photo-realistic 3D modeling so easy and accessible, Arqball sees this technology as a perfect fit for online retailers, educators, and, ahem, even gadget reviewers. While the app holds obvious commercial appeal, the company's not counting out casual users, and hopes to see a future filled with user-created 3D content. We got to see the app in action, and walked away thoroughly impressed with both the speed of the app and the detailed models it produces -- but you don't have to take our word for it, see a sample spin and our hands-on video after the break.

Arqball Spin at DEMO 2012 from arqball on Vimeo.

Arqball: Interactive Media Platform from arqball on Vimeo.

Interactive iPad Museum Catalog from arqball on Vimeo.

Magic Plan, vos plans plus jamais comme avant !

Monday, April 16, 2012

Atul Gawande: How do we heal medicine?

"Making systems work is the great task of my generation of physicians and scientists. But I would go further and say that making systems work — whether in healthcare, education, climate change, making a pathway out of poverty — is the great task of our generation as a whole.” (Atul Gawande)










A Master's Degree: Is It Worth It?

Browse more infographics.

Reading in America

Browse more infographics.

Where the Jobs Are

Saturday, April 14, 2012

A painting is born

« When to Stop Learning and Start Doing - Kyung Yoon »



In Chapter 3 of 19 in her 2011 Capture Your Flag interview, non-profit executive Kyung Yoon answers "What is Your Comfort Zone and What Do You Do to Break Free of Living in It? Yoon finds her comfort zone is learning something new, as evidenced in her immersion across varied careers in economic analysis, journalism, and, now, philanthropy. Excited by learning, Yoon makes it a priority to then apply that learning in her career. Kyung Yoon is the executive director of the Korean American Community Foundation (KACF) in New York City. An award-winning journalist and documentary film producer, Yoon earned an MA in International Relations from Johns Hopkins University and a BA in History and Political Science at Wellesley College.

The Rise Of The MBA Entrepreneur


























Friday, April 13, 2012

John Cleese rants - Soccer vs Football





an old Late Night w David Letterman - John Cleese



David Letterman talks to John Cleese about Independence Day, the English, fish, British holidays, cricket and his new film "A Fish Called Wanda". And they make toast!!!

International Women’s Day.

Subliminal advertising

John Cleese on creativity



Cleese describes some observations he’s made about creativity from his experiences working in comedy. These were some of the key ideas:

Plan to throw one away?

Cleese describes a situation where he wrote a script for Fawlty Towers and then lost it. He decided to rewrite it from memory and after he’d done that he found the original.

He was surprised to see that the rewritten version was actually an improvement over the original even though he’d written it much more quickly the second time and concludes that his unconscious mind must have still been working on the script even after he’d stopped writing it.

This seems to be similar to the ground that Fred Brooks was covering when he suggested that we should plan to throw one away because we will anyway.

It would be really interesting to see how much more quickly we’d be able to write a software system assuming all other things stay the same and we’re able to build on the mistakes and things we learnt from the first attempt.

Sleeping on a problem

While discussing sketch writing Cleese points out that when he got stuck while writing at night and couldn’t think what to write next he would just go to bed.

He found that when he woke up the next day and went back to the problem the solution was immediately obvious and he couldn’t remember why he’d got stuck in the first place.

This is something that Andy Hunt talks about in Pragmatic Thinking and Learning as a useful technique for ensuring that we get our right brain involved in the problem solving process and I’ve written previously about the advantages of stepping away from a problem when we get stuck.

Creating a tortoise enclosure

Cleese suggests that we need to restrict both time and space in order to be creative.

We need to ensure that we set a restricted period of time during which we won’t be disrupted and use that time to think.

The closest thing I can think of in the agile world is the idea of not context switching but it seems to go beyond that.

I like the underlying idea that we need to create some constraints in order for creativity to happen. It often seems like really good ideas come from someone being put in a situation where they can’t do what they’d normally do and therefore need to innovate in order to ‘survive’

John Cleese on how to be creative





John Cleese's 35-minute lecture on creativity is warm and funny and humane. I find myself disagreeing rather strongly with his central premise, though: Cleese advises giving yourself 30 minutes to sit quietly before being creative, letting all the nagging voices in your head quieten before you try to be creative. I've really found that by having good priority management -- the kinds of to-do lists recommended in Getting Things Done -- means that when distractions arise, I can put them into a queue for later treatment and clear my mind to work. That said, the advice on being unserious, on working together without shooting down each others' ideas, and so on, is fabulous.

Thursday, April 12, 2012

Blues Brothers Medley

Aretha Franklin / Dionne Warwick






Rawhide - The Blues Brothers (5/9) Movie CLIP (1980) HD







Feeling Good - Nina Simone



Birds flying high you know how I feel
Sun in the sky you know how I feel
Reeds driftin' on by you know how I feel

It's a new dawn
It's a new day
It's a new life for me
It's a new dawn
It's a new day
It's a new life for me, woo...
And I'm feeling good

Fish in the sea you know how I feel
River running free you know how I feel
Blossom in the tree you know how I feel

It's a new dawn
It's a new day
It's a new life for me
And I'm feeling good

Dragonfly out in the sun you know what I mean, don't you know
Butterflies all havin' fun you know what I mean
Sleep in peace when day is done that's what I mean
And this old world is a new world
And a bold world
For me~

Stars when you shine you know how I feel
Scent of the pine you know how I feel
Oh freedom is mine
And I know how I feel

It's a new dawn
It's a new day
It's a new life for me
And I'm feeling good

Here Comes The Sun - The Beatles

Tuesday, April 10, 2012

Video book preview


Jason Mraz - I Won't Give Up (Lyric Video)




[Jason Mraz]
When I look into your eyes
It's like watching the night sky
Or a beautiful sunrise
Well there's so much they hold
And just like them old stars
I see that you've come so far
To be right where you are
How old is your soul?

I won't give up on us
Even if the skies get rough
I'm giving you all my love
I'm still looking up

And when you're needing your space
To do some navigating
I'll be here patiently waiting
To see what you find

'Cause even the stars they burn
Some even fall to the earth
We've got a lot to learn
God knows we're worth it
No, I won't give up

I don't wanna be someone who walks away so easily
I'm here to stay and make the difference that I can make
Our differences they do a lot to teach us how to use the tools and gifts
We got yeah we got a lot at stake
And in the end,
You're still my friend at least we didn't tend
For us to work we didn't break, we didn't burn
We had to learn, how to bend without the world caving in
I had to learn what I got, and what I'm not
And who I am

I won't give up on us
Even if the skies get rough
I'm giving you all my love
I'm still looking up
I'm still looking up

I won't give up on us
God knows I'm tough, he knows
We got a lot to learn
God knows we're worth it

I won't give up on us
Even if the skies get rough
I'm giving you all my love
I'm still looking up...

Tagxedo Tutorial




Using Technology in the Classroom: Tagxedo vs Wordle

Friday, April 06, 2012

A Documentary project in New York, NY by Loren Feldman



Synopsis:

The year is 2038. "SoMe" is the story of Social Media as told through the experiences of Loren Feldman. It will feature interviews with luminaries, and stories about both Loren and the many people he has met over the course of his career on the web. It will tell the story of the people and culture that drives the Internet and social media. The good, the bad, the ugly. The underlying narrative to all of it is how these "new technologies" are affecting us. Who we are, how we relate to other people, and who people really are offline as opposed to online. Identity, transparency, persona, these are just a few of the concepts that will be explored.

Tuesday, April 03, 2012

這麼做,矽谷公司一定會雇用你

Jason Marz-I Won't Give Up



When I look into your eyes
It's like watching the night sky
Or a beautiful sunrise
Theres so much they hold
And just like them old stars
I see that you've come so far
To be right where you are
How old is your soul?

I won't give up on us
Even if the skies get rough
I'm giving you all my love
I'm still looking up

And when you're needing your space
To do some navigating
I'll be here patiently waiting
To see what you find

Cause even the stars they burn
Some even fall to the earth
We got a lot to learn
God knows we're worthy
No I won't give up

I don't wanna be someone who walks away so easily
I'm here to stay and make the difference that I can make
Our differences they do a lot to teach us how to use
The tools, the skills we've got yeah we got a lot at stake
And in the end, you're still my friend at least we didn't tend
For us to work we didn't break, we didn't burn
We had to learn how to bend without the world caving in
I had to learn what I got, and what I'm not
And who I am

I won't give up on us
Even if the skies get rough
I'm giving you all my love
I'm still looking up

So easy is our life
What's mine is yours and yours mine
Hardly do we ever find
We'd rather be kind

I won't give up on us
Even if the skies get dark
I'm healing this broken heart
And I know I'm worthy

I won't give up on us
God knows I'm tough, I am love
We got a lot to learn
God knows we're worthy

No I won't give up on us
God knows I've had enough
We got a lot to learn
And we're, and we're worthy

No I won't give up
No I won't give up

Sunday, April 01, 2012

Interview: Georg Petschnigg of FiftyThree, makers of Paper for the iPad




Joshua Topolsky talks to Georg Petschnigg about Paper, a new app from a team of ex-Microsoft employees who were involved with the development of Courier.