Friday, May 07, 2010
Lies, damned lies and statistics (about TEDTalks)
If you go on the TED website, you can currently find there over a full week of TED Talk videos, over 1.3 million words of transcripts and millions of user ratings. And that's a huge amount of data. And it got me wondering: If you took all this data and put it through statistical analysis, could you reverse engineer a TED Talk? Could you create the ultimate TED Talk? (Applause) And also, could you create the worst possible TED Talk that they would still let you get away with?
To find this out, I looked at three things. I looked at the topic that you should choose. I looked at how you should deliver it and the visuals onstage. Now, with the topic -- there's a whole range of topics you can choose, but you should choose wisely, because your topic strongly correlates with how users will react to your Talk. Now, to make this more concrete, let's look at a list of top ten words that statistically stick out in the most favorite TED Talks and in the least favorite TED Talks. So if you came here to talk about how French coffee will spread happiness in our brains, that's a go. (Applause) Whereas, if you wanted to talk about your project involving oxygen, girls, aircraft -- actually, I would like to hear that talk, but statistics say it's not so good. Oh, well. If you generalize this, the most favorite TED Talks are those that feature topics we can connect with, both easily and deeply, such as happiness, our own body, food, emotions. And the more technical topics, such as architecture, materials and, strangely enough, men, those are not good topics to talk about.
How should you deliver your Talk? TED is famous for keeping a very sharp eye on the clock, so they're going to hate me for revealing this, because, actually, you should talk as long as they will let you, because the most favorite TED Talks are, on average, over 50 percent longer than the least favorite ones. And this holds true for all ranking lists on TED.com except if you want to have a Talk that's beautiful, inspiring or funny. Then, you should be brief. But other than that, talk until they drag you off the stage.
(Laughter)
Now, while -- (Applause) While you're pushing the clock, there's a few rules to obey. I found these rules out by comparing the statistics of four-word phrases that appear more often in the most favorite TED Talks, as opposed to the least favorite TED Talks. I'll give you three examples. First of all, I must, as a speaker, provide a service to the audience and talk about what I will give you, instead of saying what I can't have. Secondly, it's imperative that you do not cite the New York Times. (Laughter) And finally, it's okay for the speaker -- that's the good news -- to fake intellectual capacity. If I don't understand something, I can just say, "et cetera, et cetera." You'll all stay with me. It's perfectly fine. (Applause)
Now, let's go to the visuals. The most obvious visual thing onstage is the speaker. And analysis shows, if you want to be among the most favorite TED speakers, you should let your hair grow a little bit longer than average, make sure you wear your glasses and be slightly more dressed-up than the average TED speaker. Slides are okay, though you might consider going for props. And now the most important thing, that is the mood onstage. Color plays plays a very important role. Color closely correlates with the ratings that Talks get on the website. (Applause) For example, fascinating Talks contain a statistically high amount of exactly this blue color, much more than the average TED Talk. Ingenious, much more this green color, et cetera, et cetera. (Applause) Now, personally, I think I'm not the first one who has done this analysis, but I'll leave this to your good judgment.
So, now it's time to put it all together and design the ultimate TED Talk. Now, since this is TED Active, and I learned from my analysis that I should actually give you something, I will not impose the ultimate or worst TED Talk on you, but rather give you a tool to create your own. And I call this tool the TED Pad. (Laughter) And the TED Pad is a matrix of 100 specifically selected, highly curated sentences that you can easily piece together to get your own TED Talk. You only have to make one decision and that is: Are you going to use the white version for very good TED Talks, about creativity, human genius? Or are you going to go with a black version, which will allow you to create really bad TED Talks, mostly about blogs, politics and stuff? So, download it, and have fun with it.
Now I hope you enjoy the session. I hope you enjoy designing your own ultimate and worst possible TED Talks. And I hope some of you will be inspired for next year to create this, which I really want to see.
Thank you very much.
(Applause)
Edith Widder: Glowing life in an underwater world
About this talk
Some 80 to 90 percent of undersea creatures make light -- and we know very little about how or why. Bioluminescence expert Edith Widder explores this glowing, sparkling, luminous world, sharing glorious images and insight into the unseen depths (and brights) of the ocean.
About Edith Widder
Edith Widder combines her expertise in research and technological innovation with a commitment to stopping and reversing the degradation of our marine environment
In the spirit of Jacques Cousteau, who said, "People protect what they love," I want to share with you today what I love most in the ocean, and that's the incredible number and variety of animals in it that make light.
My addiction began with this strange looking diving suit called Wasp. That's not an acronym -- just somebody thought it looked like the insect. It was actually developed for use by the offshore oil industry for diving on oil rigs down to a depth of 2,000 feet. Right after I completed my Ph.D., I was lucky enough to be included with a group of scientists that were using it for the first time as a tool for ocean exploration. We trained in a tank in Port Hueneme. And then my first open ocean dive was in Santa Barbara Channel. It was an evening dive. I went down to a depth of 880 feet and turned out the lights. And the reason I turned out the lights is because I knew I would see this phenomenon of animals making light called bioluminescence. But I was totally unprepared for how much there was and how spectacular it was. I saw chains of jellyfish called siphonophores that were longer than this room pumping out so much light that I could read the dials and gauges inside the suit without a flashlight, and puffs and billows of what looked like luminous blue smoke and explosions of sparks that would swirl up out of the thrusters just like when you throw a log on a campfire and the embers swirl up off the campfire, but these were icy, blue embers. It was breathtaking.
Now, usually if people are familiar with bioluminescence at all, it's these guys, it's fireflies. And there are a few other land-dwellers that can make light, some insects, earthworms, fungi. But in general, on land, it's really rare. In the ocean, it's the rule, rather than the exception. If I go out in the open ocean environment, virtually anywhere in the world, and I drag a net from 3,000 to the surface, most of the animals, in fact, in many places, 80 to 90 percent of the animals I bring up in that net, make light. This makes for some pretty spectacular light shows.
Now I want to share with you a little video that I shot from a submersible. I first developed this technique working from a little single-person submersible called Deep Rover and then adapted it for use on the Johnson Sea-Link, which you see here. So, mounted in front of the observation sphere there's a a three foot diameter hoop with a screen stretched across it. And inside the sphere with me is an intensified camera that's about as sensitive as a fully dark-adapted human eye, albeit a little fuzzy. So you turn on the camera, turn out the lights. That sparkle you're seeing is not luminescence; that's just electronic noise on these intensified cameras. You don't see luminescence until the submersible begins to move forward through the water, but as it does, animals bumping into the screen are stimulated to bioluminesc.
Now, when I was first doing this, all I was trying to do was count the number of sources. I knew my forward speed, I knew the area. So I could figure out how many hundreds of sources there were per cubic meter. But I started to realize that I could actually identify animals by the type of flashes they produced. And so, here in the Gulf of Maine at 740 feet, I can name pretty much everything you're seeing there to the species level, like those big explosions, sparks, are from a little comb-jelly. And there's krill and other kinds of crustaceans, and jellyfish. There was one of those comb-jellies. And so I've worked with computer image analysis engineers to develop automatic recognition systems that can identify these animals and then extract the X,Y,Z coordinate of the initial impact point And we can then do the kinds of things that ecologists do on land and do nearest neighbor distances.
But you don't always have to go down to the depths of the ocean to see a light show like this. You can actually see it in surface waters. This is a video shot by Doctor Mike Latz at Scripps Institution of a dolphin swimming through bioluminescent plankton. And this isn't someplace exotic like one of the bioluminescent bays in Puerto Rico, this was actually shot in San Diego Harbor. And sometimes you can see it even closer than that because the heads on ships -- that's toilets, for any land lovers that are listening -- are flushed with unfiltered seawater that often have bioluminescent plankton in it, so if you stagger into the head late at night, and you're so toilet-hugging sick that you forget to turn on the light, you may think that you're having a religious experience.
So, how does a living creature make light? Well, that was the question, 19th century, French physiologist Raphael Dubois asked about this bioluminescent clam. He ground it up and he managed to get out a couple of chemicals, one, the enzyme he called luciferase, the substrate, he called luciferin after Lucifer the Light Bearer. That terminology has stuck, but it doesn't actually refer to specific chemicals because these chemicals come in a lot of different shapes and forms. In fact, most of the people studying bioluminescence today are focused on the chemistry because these chemicals have proved so incredibly valuable for developing antibacterial agents, cancer fighting drugs, testing for presence of life on Mars, detecting pollutants in our waters, which is how we use it at ORCA. In 2008, the Nobel Prize in Chemistry was awarded for work done on a molecule called green florescent protein, that was isolated from the bioluminescent chemistry of a jellyfish, and it's been equated to the invention of the microscope, in terms of the impact that it has had on cell biology and genetic engineering.
Another thing all these molecules are telling us is, apparently, bioluminescence has evolved at least, 40 times, maybe as many as 50 separate times in evolutionary history, which is a clear indication of how spectacularly important this trait is for survival. So, what is it about bioluminescence that's so important to so many animals? Well, for animals that are trying to avoid predators by staying in the darkness, light can still be very useful for the three basic things animals have to do to survive, and that's find food, attract a mate and avoid being eaten. So, for example, this fish has a built-in headlight behind its eye that it can use for finding food or attracting a mate. And then when it's not using it, it actually can roll it down in its head just like the headlights on your Lamborghini. This fish actually has high-beams.
And this fish, which is one of my favorites, has three headlights on each side of its head. Now, this one is blue, and that's the color of most bioluminescence in the ocean because evolution has selected for the color that travels farthest through seawater in order to optimize communication. So, most animals make blue light, and most animals can only see blue light, but this fish is a really fascinating exception because it has two red light organs. And I have no idea why there's two, and that's something I want to solve some day. So, not only can it see blue light, but it can see red light. So it uses its red bioluminescence like a sniper's scope to be able to sneak up on animals that are blind to red light and will be able to see them without being seen. It's also got a little chin barble here with a blue luminescent lure on it that it can use to attract prey from a long way off. And a lot of animals will use their bioluminescence as a lure.
This is another one of my favorite fish. This is a viperfish, and it's got a lure on the end of a long fishing rod that it arches in front of the toothy jaw that gives the viperfish its name. The teeth on this fish are so long that if they closed inside the mouth of the fish, it would actually impale its own brain. So instead, it slides in grooves on the outside of the head. This is a Christmas tree of a fish. everything on this fish lights up. It's not just that lure; it's got built in flashlight. It's got these jewel-like light organs on its belly that it uses for a type of camouflage that obliterates its shadow, so, when it's swimming around and there's a predator looking up from below, it makes itself disappear. It's got light organs in the mouth. It's got light organs in every single scale, in the fins, in a mucus layer on the back and in the belly, all used for different things, some of which we know about, some of which we don't.
And we know a little bit more about bioluminescence thanks to Pixar, and I'm very grateful to Pixar for sharing my favorite topic with so many people. I do wish, with their budget, that they might have spent just a tiny bit more money to pay a consulting fee to some poor, starving graduate student, who could have told them that those are the eyes of a fish that's been preserved in formalin. These are the eyes of a living angler fish. So, she's got a lure that she sticks out in front of this living mousetrap of needle-sharp teeth, in order to attract in some unsuspecting prey. And this one has a lure with all kinds of interesting threads coming off it.
Now we used to think that the different shape of the lure was to attract different types of prey, but then stomach content analysis on these fish done by scientists, or more likely their graduate students, have revealed that they all eat pretty much the same thing. So, now we believe that the different shape of the lure is how the male recognizes the female in the angler fish world, because many of these males are what are known as dwarf males. This little guy has no visible means of self-support. He has no lure for attracting food and no teeth for eating it when it gets there. His only hope for existence on this planet is as a gigolo. He's got to find himself a babe and then he's got to latch on for life. So this little guy has found himself this babe, and you will note, that he's had the good sense to attach himself in a way that he doesn't actually have to look at her. (Laughter) But her still knows a good thing when he sees it, and so he seals the relationship with an eternal kiss. His flesh fuses with her flesh, her bloodstream grows into his body, and he becomes nothing more than a little sperm sac. (Laughter) Well, this is a deep-sea version of women's lib. She always knows where he is, and she doesn't have to be monogamous, because some of these females come up with multiple males attached.
So they can use it for finding food, for attracting mates. They use it a lot for defense, many different ways. A lot of them can release their luciferin, their luferase in the water just like a squid or an octopus will release an ink cloud. This shrimp is actually spewing light out of its mouth like a fire breathing dragon in order to blind or distract this viperfish so that the shrimp can swim away into the darkness. And there's a lot of different animals that can do this. There's jellyfish, there's squid, there's a whole lot of different crustaceans.
There's even fish that can do this. This fish is called the shining tubeshoulder because it actually has a tube on its shoulder that can squirt out light. And I was luck enough to capture one of these when we were on a trawling expedition off the northwest coast of Africa for "Blue Planet," for the deep portion of "Blue Planet." And we were using a special trawling net that we were able to bring these animals up alive. So we captured one of these, and I brought it into the lab. So I'm holding it, and I'm about to touch that tube on its shoulder, and when I do, you'll see bioluminescence coming out. But to me, what's shocking is not just the amount of light, but the fact that it's not just luciferin and luciferates. For this fish, it's actually whole cells with nuclei and membranes. It's, energetically, very costly for this fish to do this, and we have no idea why it does it. Another one of these great mysteries that needs to be solved.
Now, another form of defense is something called a burglar alarm. Same reason you have a burglar alarm on your car. The honking horn and flashing lights are meant to attract the attention of, hopefully the police that will come and take the burglar away. When an animal's caught in the clutches of a predator, its only hope for escape may be to attract the attention of something bigger and nastier, that will attack their attacker, thereby affording them a chance for escape. This jellyfish, for example, has a spectacular bioluminescent display. This is us chasing it in the submersible. That's not luminescence, that's reflected light from the gonads. We capture it in a very special device on the front of the submersible that allows us to bring it up in really pristine condition, bring it into the lab on the ship. And then to generate the display your about to see all I did was touch it once per second on its nerve ring with a sharp pick that's like the sharp tooth of a fish. And once this display gets going, I'm not touching it anymore. This is an unbelievably light show. It's this pinwheel of light. And I've done calculations that show that this could be see from as much as 300 feet away by a predator. And I thought, you know, that might actually make a pretty good lure. Because, one of the things that's frustrated me as a deep-sea explorer is how many animals there probably are in the ocean that we know nothing about because of the way we explore the ocean.
The primary way that we know about what lives in the ocean, is we go out and drag nets behind ships. And I defy you to name any other branch of science that still depends on hundreds of year-old technology. The other primary way is we go down with submersibles and remote-operated vehicles. I've made hundreds of dives in submersibles. When I'm sitting in a submersible though, I know that I'm not unobtrusive at all. I've got bright lights and noisy thrusters. Any animal with any sense is going to be long gone. So, I've wanted for a long time to figure out a different way to explore.
And so, sometime ago, I got this idea for a camera system. It's not exactly rocket science. We call this thing Eye-in-the-Sea. And, scientists have done this on land for years, we just use a color that the animals can't see, and then a camera that can see that color. You can't use infrared in the sea. We used far-red light, but even that's a problem because it gets absorbed so quickly. Made an intensified camera, wanted to make this electronic jellyfish. Thing is, in science, you have to tell the funding agencies what you're going to discover before they'll give you the money. And I didn't know what I was going to discover, so I couldn't get the funding for this. So I kluged this together, I got the Harvey Mudd Engineering Clinic to actually do it as an undergraduate student project initially, and then I kluged funding from a whole bunch of different sources.
Monterey Bay Aquarium and Research Institute gave me time with their R.O.V. so that I could test it and we could figure out, you know, for example, which colors of red light we had to use so that we could see the animals, but they couldn't see us, get the electronic jellyfish working. And you can see just what a shoestring operation this really was because, when I cast these 16 blue LEDs in epoxy -- and you can see in the epoxy mold we used the word Ziploc is still visible. Needless to say, when it's kluged together like this, there were a lot of trials and tribulations getting this working. But there came a moment when it all came together, and everything worked, and, remarkably, that moment got caught on film by photographer Mark Richards, who happened to be there at the precise moment that we discovered that it all came together. That's me on the left, my graduate student at the time, Erica Raymond, and Lee Fry, who was the engineer on the project. And we this photograph posted in our lab in a place of honor with the caption: "Engineer satisfying two women at once." And we were very, very happy.
So now we had a system that we could actually take to some place that was kind of like an oasis on the bottom off the ocean that might be patrolled by large predators. And so, the place that we took it to was this place called a brine pool which is in the northern part of the Gulf of Mexico. It's a magical place. And I know this footage isn't going to look like anything to you -- we had a crummy camera at the time -- but I was ecstatic. We're at the edge of the brine pool. there's a fish that's swimming towards the camera. It's clearly undisturbed by us. And I had my window into the deep see. I, for the first time, could see what animals were doing down there when we weren't down there disturbing them in some way. Four hours into the deployment, we had programmed the electronic jellyfish to come on for the first time. 86 seconds after it went into its pinwheel display, we recorded this. This is a squid, over six feet long, that is so new to science, it cannot be placed in any known scientific family. I could not have asked for a better proof-of-concept.
And based on this, I went back to the National Science Foundation and said, "This is what we will discover." And they gave me enough money to do it right, which has involved developing the world's first deep-sea webcam, which has been installed in the Monterey Canyon for the past year. And now, more recently, a modular form of this system, a much more mobile form, that's a lot easier to launch and recover, that I hope can be used on Sylvia's "hope spots" to help explore and protect these areas, and, for me, learn more about the bioluminescence in these "hope spots."
So one of these take-home messages here is there is still a lot to explore in the oceans, and Sylvia has said that we are destroying the oceans before we even know what's in them, and she's right. So if you ever, ever get an opportunity to take a dive in a submersible, say yes, a thousand times, yes, and please turn out the lights. I promise, you'll love it.
Thank you.
(Applause)
Some 80 to 90 percent of undersea creatures make light -- and we know very little about how or why. Bioluminescence expert Edith Widder explores this glowing, sparkling, luminous world, sharing glorious images and insight into the unseen depths (and brights) of the ocean.
About Edith Widder
Edith Widder combines her expertise in research and technological innovation with a commitment to stopping and reversing the degradation of our marine environment
In the spirit of Jacques Cousteau, who said, "People protect what they love," I want to share with you today what I love most in the ocean, and that's the incredible number and variety of animals in it that make light.
My addiction began with this strange looking diving suit called Wasp. That's not an acronym -- just somebody thought it looked like the insect. It was actually developed for use by the offshore oil industry for diving on oil rigs down to a depth of 2,000 feet. Right after I completed my Ph.D., I was lucky enough to be included with a group of scientists that were using it for the first time as a tool for ocean exploration. We trained in a tank in Port Hueneme. And then my first open ocean dive was in Santa Barbara Channel. It was an evening dive. I went down to a depth of 880 feet and turned out the lights. And the reason I turned out the lights is because I knew I would see this phenomenon of animals making light called bioluminescence. But I was totally unprepared for how much there was and how spectacular it was. I saw chains of jellyfish called siphonophores that were longer than this room pumping out so much light that I could read the dials and gauges inside the suit without a flashlight, and puffs and billows of what looked like luminous blue smoke and explosions of sparks that would swirl up out of the thrusters just like when you throw a log on a campfire and the embers swirl up off the campfire, but these were icy, blue embers. It was breathtaking.
Now, usually if people are familiar with bioluminescence at all, it's these guys, it's fireflies. And there are a few other land-dwellers that can make light, some insects, earthworms, fungi. But in general, on land, it's really rare. In the ocean, it's the rule, rather than the exception. If I go out in the open ocean environment, virtually anywhere in the world, and I drag a net from 3,000 to the surface, most of the animals, in fact, in many places, 80 to 90 percent of the animals I bring up in that net, make light. This makes for some pretty spectacular light shows.
Now I want to share with you a little video that I shot from a submersible. I first developed this technique working from a little single-person submersible called Deep Rover and then adapted it for use on the Johnson Sea-Link, which you see here. So, mounted in front of the observation sphere there's a a three foot diameter hoop with a screen stretched across it. And inside the sphere with me is an intensified camera that's about as sensitive as a fully dark-adapted human eye, albeit a little fuzzy. So you turn on the camera, turn out the lights. That sparkle you're seeing is not luminescence; that's just electronic noise on these intensified cameras. You don't see luminescence until the submersible begins to move forward through the water, but as it does, animals bumping into the screen are stimulated to bioluminesc.
Now, when I was first doing this, all I was trying to do was count the number of sources. I knew my forward speed, I knew the area. So I could figure out how many hundreds of sources there were per cubic meter. But I started to realize that I could actually identify animals by the type of flashes they produced. And so, here in the Gulf of Maine at 740 feet, I can name pretty much everything you're seeing there to the species level, like those big explosions, sparks, are from a little comb-jelly. And there's krill and other kinds of crustaceans, and jellyfish. There was one of those comb-jellies. And so I've worked with computer image analysis engineers to develop automatic recognition systems that can identify these animals and then extract the X,Y,Z coordinate of the initial impact point And we can then do the kinds of things that ecologists do on land and do nearest neighbor distances.
But you don't always have to go down to the depths of the ocean to see a light show like this. You can actually see it in surface waters. This is a video shot by Doctor Mike Latz at Scripps Institution of a dolphin swimming through bioluminescent plankton. And this isn't someplace exotic like one of the bioluminescent bays in Puerto Rico, this was actually shot in San Diego Harbor. And sometimes you can see it even closer than that because the heads on ships -- that's toilets, for any land lovers that are listening -- are flushed with unfiltered seawater that often have bioluminescent plankton in it, so if you stagger into the head late at night, and you're so toilet-hugging sick that you forget to turn on the light, you may think that you're having a religious experience.
So, how does a living creature make light? Well, that was the question, 19th century, French physiologist Raphael Dubois asked about this bioluminescent clam. He ground it up and he managed to get out a couple of chemicals, one, the enzyme he called luciferase, the substrate, he called luciferin after Lucifer the Light Bearer. That terminology has stuck, but it doesn't actually refer to specific chemicals because these chemicals come in a lot of different shapes and forms. In fact, most of the people studying bioluminescence today are focused on the chemistry because these chemicals have proved so incredibly valuable for developing antibacterial agents, cancer fighting drugs, testing for presence of life on Mars, detecting pollutants in our waters, which is how we use it at ORCA. In 2008, the Nobel Prize in Chemistry was awarded for work done on a molecule called green florescent protein, that was isolated from the bioluminescent chemistry of a jellyfish, and it's been equated to the invention of the microscope, in terms of the impact that it has had on cell biology and genetic engineering.
Another thing all these molecules are telling us is, apparently, bioluminescence has evolved at least, 40 times, maybe as many as 50 separate times in evolutionary history, which is a clear indication of how spectacularly important this trait is for survival. So, what is it about bioluminescence that's so important to so many animals? Well, for animals that are trying to avoid predators by staying in the darkness, light can still be very useful for the three basic things animals have to do to survive, and that's find food, attract a mate and avoid being eaten. So, for example, this fish has a built-in headlight behind its eye that it can use for finding food or attracting a mate. And then when it's not using it, it actually can roll it down in its head just like the headlights on your Lamborghini. This fish actually has high-beams.
And this fish, which is one of my favorites, has three headlights on each side of its head. Now, this one is blue, and that's the color of most bioluminescence in the ocean because evolution has selected for the color that travels farthest through seawater in order to optimize communication. So, most animals make blue light, and most animals can only see blue light, but this fish is a really fascinating exception because it has two red light organs. And I have no idea why there's two, and that's something I want to solve some day. So, not only can it see blue light, but it can see red light. So it uses its red bioluminescence like a sniper's scope to be able to sneak up on animals that are blind to red light and will be able to see them without being seen. It's also got a little chin barble here with a blue luminescent lure on it that it can use to attract prey from a long way off. And a lot of animals will use their bioluminescence as a lure.
This is another one of my favorite fish. This is a viperfish, and it's got a lure on the end of a long fishing rod that it arches in front of the toothy jaw that gives the viperfish its name. The teeth on this fish are so long that if they closed inside the mouth of the fish, it would actually impale its own brain. So instead, it slides in grooves on the outside of the head. This is a Christmas tree of a fish. everything on this fish lights up. It's not just that lure; it's got built in flashlight. It's got these jewel-like light organs on its belly that it uses for a type of camouflage that obliterates its shadow, so, when it's swimming around and there's a predator looking up from below, it makes itself disappear. It's got light organs in the mouth. It's got light organs in every single scale, in the fins, in a mucus layer on the back and in the belly, all used for different things, some of which we know about, some of which we don't.
And we know a little bit more about bioluminescence thanks to Pixar, and I'm very grateful to Pixar for sharing my favorite topic with so many people. I do wish, with their budget, that they might have spent just a tiny bit more money to pay a consulting fee to some poor, starving graduate student, who could have told them that those are the eyes of a fish that's been preserved in formalin. These are the eyes of a living angler fish. So, she's got a lure that she sticks out in front of this living mousetrap of needle-sharp teeth, in order to attract in some unsuspecting prey. And this one has a lure with all kinds of interesting threads coming off it.
Now we used to think that the different shape of the lure was to attract different types of prey, but then stomach content analysis on these fish done by scientists, or more likely their graduate students, have revealed that they all eat pretty much the same thing. So, now we believe that the different shape of the lure is how the male recognizes the female in the angler fish world, because many of these males are what are known as dwarf males. This little guy has no visible means of self-support. He has no lure for attracting food and no teeth for eating it when it gets there. His only hope for existence on this planet is as a gigolo. He's got to find himself a babe and then he's got to latch on for life. So this little guy has found himself this babe, and you will note, that he's had the good sense to attach himself in a way that he doesn't actually have to look at her. (Laughter) But her still knows a good thing when he sees it, and so he seals the relationship with an eternal kiss. His flesh fuses with her flesh, her bloodstream grows into his body, and he becomes nothing more than a little sperm sac. (Laughter) Well, this is a deep-sea version of women's lib. She always knows where he is, and she doesn't have to be monogamous, because some of these females come up with multiple males attached.
So they can use it for finding food, for attracting mates. They use it a lot for defense, many different ways. A lot of them can release their luciferin, their luferase in the water just like a squid or an octopus will release an ink cloud. This shrimp is actually spewing light out of its mouth like a fire breathing dragon in order to blind or distract this viperfish so that the shrimp can swim away into the darkness. And there's a lot of different animals that can do this. There's jellyfish, there's squid, there's a whole lot of different crustaceans.
There's even fish that can do this. This fish is called the shining tubeshoulder because it actually has a tube on its shoulder that can squirt out light. And I was luck enough to capture one of these when we were on a trawling expedition off the northwest coast of Africa for "Blue Planet," for the deep portion of "Blue Planet." And we were using a special trawling net that we were able to bring these animals up alive. So we captured one of these, and I brought it into the lab. So I'm holding it, and I'm about to touch that tube on its shoulder, and when I do, you'll see bioluminescence coming out. But to me, what's shocking is not just the amount of light, but the fact that it's not just luciferin and luciferates. For this fish, it's actually whole cells with nuclei and membranes. It's, energetically, very costly for this fish to do this, and we have no idea why it does it. Another one of these great mysteries that needs to be solved.
Now, another form of defense is something called a burglar alarm. Same reason you have a burglar alarm on your car. The honking horn and flashing lights are meant to attract the attention of, hopefully the police that will come and take the burglar away. When an animal's caught in the clutches of a predator, its only hope for escape may be to attract the attention of something bigger and nastier, that will attack their attacker, thereby affording them a chance for escape. This jellyfish, for example, has a spectacular bioluminescent display. This is us chasing it in the submersible. That's not luminescence, that's reflected light from the gonads. We capture it in a very special device on the front of the submersible that allows us to bring it up in really pristine condition, bring it into the lab on the ship. And then to generate the display your about to see all I did was touch it once per second on its nerve ring with a sharp pick that's like the sharp tooth of a fish. And once this display gets going, I'm not touching it anymore. This is an unbelievably light show. It's this pinwheel of light. And I've done calculations that show that this could be see from as much as 300 feet away by a predator. And I thought, you know, that might actually make a pretty good lure. Because, one of the things that's frustrated me as a deep-sea explorer is how many animals there probably are in the ocean that we know nothing about because of the way we explore the ocean.
The primary way that we know about what lives in the ocean, is we go out and drag nets behind ships. And I defy you to name any other branch of science that still depends on hundreds of year-old technology. The other primary way is we go down with submersibles and remote-operated vehicles. I've made hundreds of dives in submersibles. When I'm sitting in a submersible though, I know that I'm not unobtrusive at all. I've got bright lights and noisy thrusters. Any animal with any sense is going to be long gone. So, I've wanted for a long time to figure out a different way to explore.
And so, sometime ago, I got this idea for a camera system. It's not exactly rocket science. We call this thing Eye-in-the-Sea. And, scientists have done this on land for years, we just use a color that the animals can't see, and then a camera that can see that color. You can't use infrared in the sea. We used far-red light, but even that's a problem because it gets absorbed so quickly. Made an intensified camera, wanted to make this electronic jellyfish. Thing is, in science, you have to tell the funding agencies what you're going to discover before they'll give you the money. And I didn't know what I was going to discover, so I couldn't get the funding for this. So I kluged this together, I got the Harvey Mudd Engineering Clinic to actually do it as an undergraduate student project initially, and then I kluged funding from a whole bunch of different sources.
Monterey Bay Aquarium and Research Institute gave me time with their R.O.V. so that I could test it and we could figure out, you know, for example, which colors of red light we had to use so that we could see the animals, but they couldn't see us, get the electronic jellyfish working. And you can see just what a shoestring operation this really was because, when I cast these 16 blue LEDs in epoxy -- and you can see in the epoxy mold we used the word Ziploc is still visible. Needless to say, when it's kluged together like this, there were a lot of trials and tribulations getting this working. But there came a moment when it all came together, and everything worked, and, remarkably, that moment got caught on film by photographer Mark Richards, who happened to be there at the precise moment that we discovered that it all came together. That's me on the left, my graduate student at the time, Erica Raymond, and Lee Fry, who was the engineer on the project. And we this photograph posted in our lab in a place of honor with the caption: "Engineer satisfying two women at once." And we were very, very happy.
So now we had a system that we could actually take to some place that was kind of like an oasis on the bottom off the ocean that might be patrolled by large predators. And so, the place that we took it to was this place called a brine pool which is in the northern part of the Gulf of Mexico. It's a magical place. And I know this footage isn't going to look like anything to you -- we had a crummy camera at the time -- but I was ecstatic. We're at the edge of the brine pool. there's a fish that's swimming towards the camera. It's clearly undisturbed by us. And I had my window into the deep see. I, for the first time, could see what animals were doing down there when we weren't down there disturbing them in some way. Four hours into the deployment, we had programmed the electronic jellyfish to come on for the first time. 86 seconds after it went into its pinwheel display, we recorded this. This is a squid, over six feet long, that is so new to science, it cannot be placed in any known scientific family. I could not have asked for a better proof-of-concept.
And based on this, I went back to the National Science Foundation and said, "This is what we will discover." And they gave me enough money to do it right, which has involved developing the world's first deep-sea webcam, which has been installed in the Monterey Canyon for the past year. And now, more recently, a modular form of this system, a much more mobile form, that's a lot easier to launch and recover, that I hope can be used on Sylvia's "hope spots" to help explore and protect these areas, and, for me, learn more about the bioluminescence in these "hope spots."
So one of these take-home messages here is there is still a lot to explore in the oceans, and Sylvia has said that we are destroying the oceans before we even know what's in them, and she's right. So if you ever, ever get an opportunity to take a dive in a submersible, say yes, a thousand times, yes, and please turn out the lights. I promise, you'll love it.
Thank you.
(Applause)
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