有話好說公民教師專案計畫

有話好說公民教師專案計畫
張貼者： 公視有話好說-新聞論壇 於 星期四, 四月 02, 2009



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產創條例非零和遊戲！？ 產業 升級VS.社會公義！產創條例為何問題重重！？

產創條例非零和遊戲！？
產業 升級VS.社會公義！產創條例為何問題重重！？

Video: Marketing is No Longer a One-way Dialog

Earlier this year Microsoft Digital Advertising Solutions put together a video that explains why the old way of advertising is no longer reaching your target customer.

Every marketer will laugh at the many truths in this video…



About this blog

Together with our ad agency Openhere, I’m currently making a commercial for Microsoft Digital Advertising Solutions. The film is called ‘The Couple’ and makes some statements about the relationship between today’s advertiser and today’s consumer. A quite risky project if you know that the commercial explicitly challenges the advertisers - our clients – to question themselves and the way they communicate with their target groups. In this blog, I will keep you posted about the making of the campaign. I have also given the agency access to this blog, so that they can vent their ideas as well. As should be in this format, there is only one rule: “their are no rules!”

Also, by the end of the month, I’ll be able to tell you whether I still work as a Marketing Manager at Microsoft, or whether this project finally turned itself against me

Groundswell Profile: Communispace

Groundswell Profile: Communispace

Groundswell co-author and Forrester Research Vice President Josh Bernoff interviews Diane Hessan, CEO of Communispace. Communispace maintains and manages private communities that companies can use to gather insights about their customers. See http://groundswell.forrester.com for details.

Authors@Google: Charlene Li

— Author Charlene Li visits Googles Mountain View, CA office to discuss her book Groundswell: Winning in a World Transformed by Social Technologies. This event took place on October 15, 2008, as a part of the Authors@Google series.

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry, and it's utterly foreign to the powerful companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester s Social Computing and Web 2.0 research.

Groundswell Business Strategies

Five Objectives In The Groundswell (Listening and Talking)




Five Objectives In The Groundswell (Energizing)



Five Objectives In The Groundswell (Supporting)



Five Objectives In The Groundswell (Embracing)




Groundswell: Interview with Book Authors

Social Technologies: Your Customers Are Revolting

ForresterResearch — 西元2007年12月09日 — Except from Forrester's Consumer Forum 2007. Forrester Research Vice President Charlene Li says emerging technologies don't tell you much about the adoption of Social Computing; people do. Identifying people's various levels of participation -- why do people participate and how do they participate -- give you a better understanding of how your audience is contributing to the Groundswell. October 11, 2007 in Chicago.

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.

Learn more at www.forrester.com

Consumer Profile Tool

Features of this profile:

For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.
Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
The white marks indicate the same percentages for the whole population of the country selected.
The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
The message "No data available" appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to "Not specified".