This part Friday at our Social Currency CrunchUp I was joined on stage by Tristan Walker(director of business development at Foursquare), Kara Nortman (Senior Vice President of Publishing at CityGrid Media), and Shiva Rajaraman (a product manager at Twitter) to talk about check-ins, coupons, and commerce. You can watch the entire conversation in the video above, but I wanted to highlight a few key parts of it.
Overall, an element that kept popping up during the talk was the idea that the check-in is just the first (or base) component of location. All parties seemed to be in agreement that the field was going to expand far beyond that. Obviously, Foursquare is one of the key players there (and popularized the term itself), but even Walker agrees that they are going to have go beyond this first phase. He notes that the key to Foursquare is to “socialize loyalty” no matter how that is done.
Walker said that recently with the heat wave in New York City, someone created a fake venue called “Heatpocalypse.” Some 5,000 people checked-in to it in one day. And again, it’s not really an actual venue, it’s a state of mind, essentially. But all of those people were told that a deal to get yogurt was nearby — a perfect potential solution for the heat. This is the type of thing Foursquare never would have thought of as an idea, because it’s not really a check-in to a venue, but it speaks to how moving beyond that basic concept might work.
Rajaraman noted that the check-in was a great game mechanic, but said that a ton of other game mechanics will emerge. And that’s exactly what Twitter wants because they’re going to federate and mine all of that data to see what works best among their users. Notably, Rajaraman also indicated that Twitter was thinking about the best way to filter out types of content you may not care about — such as check-in tweets.
When I asked the group about Google and Facebook both getting involved in the location space, they were mainly positive in saying that it would be good for everyone. Well, except when Nortman said that “everyone should be afraid of Facebook.” She also hinted that Google can be a bit scary too if they start focusing more of showing content rather than just pointing to it. This very idea was on display later in the day when Google and Yelp took the stage.
Interestingly, Walker ended the conversation by noting that everyone in the location space seemed to be “looking for the Holy Grail that doesn’t exist.” By that he means a single way to do location-based coupons. This is all about much more than that, he reasons.
Monday, August 16, 2010
Did Shopkick Just Change The Check-In Game? You Be The Judge [Video]
Did Shopkick Just Change The Check-In Game? You Be The Judge [Video]
http://www.shopkick.com/
Preview Shopkick's shopping app, soon to be launched at Macy's and Best Buy, providing discounts and other offers to shoppers.
http://link.brightcove.com/services/player/bcpid42806360001?bctid=524236701001
by MG Siegler on Aug 3, 2010
Earlier, we wrote about shopkick, a company with a different take on the whole check-in revolution as it relates to retail. But it’s one thing to read about it, it’s another to see it. That’s exactly why shopkick invited several members of the press to a Best Buy in San Francisco this morning to see the app in action.
As you can see in the full 15-minute walk-through video below, the execution is impressive. The minute you enter a Best Buy location, your phone recognizes it and you get points and a message that there are deals available at this location. You can also use it to scan items and get more points and other potential deals.
Unlike other location-based apps, this doesn’t use GPS (or even WiFi triangulation), instead this is a custom hardware plus app system shopkick created and installs in partner stores. This means no more fake check-ins and it allows the app to do some other potentially interesting things.
The most impressive element may be one that is still in the works. As you can see in our demo, as we walk around the Best Buy, our phones get pinged as we enter a new area with special deals — the home entertainment area, for example. That type of technology is already working obviously, but shopkick says that at first they’re going to focus on the more basic walk-into-the-store experience.
While shopkick isn’t a full-on rival to the popular Foursquare and others in the check-in space, it is interesting that they’re going after the type of experience that those guys are trying to establish between consumers and retailers. As Foursquare’s Tristan Walker said at our CrunchUp event last week, they’re attempting to “socialize loyalty.” He also noted that everyone was looking for a location-based coupon Holy Grail that doesn’t exist.
Shopkick seems to think it does, and that they’ve found it.
Update: Walker clarified to say that he meant the whole “show your phone” part of the coupons isn’t going to work. He does think the location-based coupon Holy Grail exists. Something tells me he doesn’t think shopkick has found it though.
http://www.shopkick.com/
Preview Shopkick's shopping app, soon to be launched at Macy's and Best Buy, providing discounts and other offers to shoppers.
http://link.brightcove.com/services/player/bcpid42806360001?bctid=524236701001
by MG Siegler on Aug 3, 2010
Earlier, we wrote about shopkick, a company with a different take on the whole check-in revolution as it relates to retail. But it’s one thing to read about it, it’s another to see it. That’s exactly why shopkick invited several members of the press to a Best Buy in San Francisco this morning to see the app in action.
As you can see in the full 15-minute walk-through video below, the execution is impressive. The minute you enter a Best Buy location, your phone recognizes it and you get points and a message that there are deals available at this location. You can also use it to scan items and get more points and other potential deals.
Unlike other location-based apps, this doesn’t use GPS (or even WiFi triangulation), instead this is a custom hardware plus app system shopkick created and installs in partner stores. This means no more fake check-ins and it allows the app to do some other potentially interesting things.
The most impressive element may be one that is still in the works. As you can see in our demo, as we walk around the Best Buy, our phones get pinged as we enter a new area with special deals — the home entertainment area, for example. That type of technology is already working obviously, but shopkick says that at first they’re going to focus on the more basic walk-into-the-store experience.
While shopkick isn’t a full-on rival to the popular Foursquare and others in the check-in space, it is interesting that they’re going after the type of experience that those guys are trying to establish between consumers and retailers. As Foursquare’s Tristan Walker said at our CrunchUp event last week, they’re attempting to “socialize loyalty.” He also noted that everyone was looking for a location-based coupon Holy Grail that doesn’t exist.
Shopkick seems to think it does, and that they’ve found it.
Update: Walker clarified to say that he meant the whole “show your phone” part of the coupons isn’t going to work. He does think the location-based coupon Holy Grail exists. Something tells me he doesn’t think shopkick has found it though.
maglev train shanghai complete video presentation
please watch my Full Ride Video with speed and distance right here
http://www.youtube.com/watch?v=SMyffF...
the train that ate ICE and Eurostar (but not TGV)....watch this complete video presentation of Shanghai trasrapid super speed magnetic levitation train as it defines to you the meaning of haste....bringing the passengers from long-yang road downtown to pu-dong international in 7 minutes....swooooosh!
FYI... the last time i was there...one way ticket costs 50 yuan or 80 yuan for executive class (the yellow leather seat as seen on the video)
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