Big Live: fostering real-time interactions around content

Producers of online video content are always looking for ways to get their audience more involved and more engaged beyond just leaving comments. By leveraging the social network, Big Live is providing a solution that fosters real-time discussion among audiences.

"Big Live is a synchronous video platform," explains Jonathan Zakin, President, CEO & Co-Founder of Big Live. "It's a social network built around the idea of sharing experience around viewing content that you enjoy with other people. We've looked out there at the other video platforms that have basically a chat room next to a player, and they approach that problem through the player side. We approached it through the social networking side. We built a social network around that, and so as a result, you have a very immersive social experience around this content."

Big Live recently released a widget that allows content providers to embed the app into other sites or their own site using an iframe. Users can still view the content anonymously, but you must log in using Facebook Connect in order to socially interact. Once you have logged in, you can see everyone else that is also viewing that content simultaneously, you can roll your mouse over the audience and see the profile of individual audience members, and you can sort the audience members based on several criteria.

"You can sort on age, location and gender and whether or not they are Facebook friends of yours," says Zakin. "Once you do that, you can begin to interact with them in real time around that synchronous video experience either through group chat or through a one-on-one chat, so if you find somebody in the crowd that you're interested in talking to, you can take them offline and chat with them that way. We're trying to emulate going to an event, turning to the person next to you and saying, 'Hey, this is very cool.'"