Munich 2030: 2 from IDEO on Vimeo.
Munich 2030: 2 from IDEO on Vimeo.
What might happen if we fail to reach a global climate accord in Copenhagen? The IDEO Munich team responds with their second video, reuniting us with the same characters and scenario, but immersing us in a much dimmer view of the future. There’s no sight of Cool Consumption Yachts or Transrapid Party Trains. Sulfair replaces Greenwash Air, with a patented sulfur-shaded technology that cools the planet while passengers soar through the skies at exorbitant prices.
In order to cover the fares (and “supplemental fuel spike insurance”), we see bored but clever Leander resorting to black market trading, while his parents discuss other forms of creative financing. It seems, in this future scenario, there are no other options. No carbon credits built into the financial system. No alternative modes of transportation. And very little in the way of proactivity.
As the climate talks draw nearer, does this vision motivate you to get involved? How might we creatively engage now to ensure a more positive outcome in the years to come?
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