High-Performance Telesales for Enterprise Technology

High-Performance Telesales for Enterprise Technology
Mari Anne Vanella-Wright, founder and CEO of the Vanella Group and author of “42 Rules of Cold Calling Executives," explains her method for netting new accounts

The Formula for Executive-Level Cold Calling

The Formula for Executive-Level Cold Calling
Mari Anne Vanella-Wright, author of "42 Rules of Cold Calling Executives," offers some tips on how to get better results doing business over the phone. She explains why it's smart to use a script and how to troubleshoot your calling

桃源谷『大牛埔』生態調查影像紀錄

羅東社區大學蘭陽山川生態社
民國99年4月4日
桃源谷『大牛埔』生態調查影像紀錄



摘要：
桃源谷昔稱「綑牛仔山」『大牛埔』，早期農閒時候，孩童放牧與嬉戲之地。桃源谷讓你置身世外的安詳與寧靜，幾戶人家，炊煙裊裊、雞犬相聞的景象，一趟走下來，必能印象深刻，回味無窮。 這片海拔500公尺的青草坡，傾斜將近30度， 坡面上的綠草，迤邐延伸三、四公里。草原上可西眺三貂嶺，東望太平洋；北邊福隆山嶐嶐嶺南接雪山山脈蘭陽五岳，站在分水嶺最高點，遠眺蘭陽平原及龜山島，徐徐海風拂面，令人俗慮全消，山海交錯，人煙渺遠，宛如置身世外的天堂仙境。
壹、緣由：
桃源谷步道共分為大溪線、草嶺線、石觀音線及內寮線等四條，全長總計14.5公里，其四條步道的匯聚地即為桃源谷。
桃源谷為面積達十餘公頃之大草原，地理上具有山勢一側陡峭、一側平緩之「單面山」特色，秀麗清朗的景致，成為東北角熱門的登山路線，草原週邊遍佈金毛杜鵑，台灣百合
適逢春季，花開鳥鳴，詩情畫意。遊探桃源谷，堪稱為不虛此行。
貮、活動目標：
1.引導羅東社區大學蘭陽山川生態社影像紀錄桃源谷大草原生態。
2.觀察東北角海岸等地區之生態資源、土石緩滑地質景觀。
3. 影像紀錄、「綑牛仔山」『大牛埔』人文史 蹟及訪談技巧。
4.激發社團的鄉土情懷進而珍惜愛護鄉土。
5. 培養社團運作及互助合作的精神。
參、活動地點概述﹕
一、桃源谷　位於雪山山脈主脊北段的灣坑頭山西稜與內寮山之間，海拔555公尺
二、灣坑頭山　灣坑頭山位於東北角貢寮鄉與宜蘭頭城鎮的界稜上，與內寮山連稜，兩山之間既是桃源谷寬廣的大草原。灣坑頭山東邊山勢宏偉突出，陡峭峻拔，而西面的山嶺則平緩斜伸，視野極佳，山稜東北邊下降於桶盤堀尖山，兩山之間的鞍部，即是草嶺古道的嶺頂。


三、蕃薯寮山　海拔456公尺，循著桃源谷草原大溪線續行，便會來到蕃薯寮山。由於步道的建設，蕃薯寮山基點曾移動且架高置放，特別突出。於頂上回望仍可見到桃源谷大草原的美景。
四、大溪漁港　：
聞名全省現撈海鮮，肥美好吃，每到傍晚漁船進港時，漁民們搬運到港岸上整理，並進行拍賣，假日魚貨交易因應而生。漁港主要漁貨以「金鉤蝦」、紅目蓮、鰻魚、硬尾魚、白帶魚，肉魚、小管、螃蟹、白北、赤宗等魚貨，因種類較多而能提供遊客多樣化的選擇。



肆、活動前準備事項﹕
1.出發前詳細研究相關的資料，以便影像紀錄。
2.事先搜集相關資料，以利影像紀錄進行
3. 黃武雄「學校在窗外」教學的真正意義，釋放社團視野、重建屬於在地的世界觀。
4.事先了解活動的流程，分組分工所進行影像紀錄的方式。
伍、注意事項﹕
1.活動之前，分組分工請將攜帶物品準備齊全。
2. 活動組活動之前，交通工具聯繫宜事先準備。
3.總務組統計實際參與人數辦妥保險。
4. 攝影紀錄發表組：電池充電、記憶卡備份準備齊全。
5. 山區氣候多變，應備雨具和禦寒衣物。
6. 為維護自然景觀、環境整潔及公共設施、請勿採取花木、
岩石或任意引火燃燒、拋棄果皮、紙屑或破壞古蹟、稀有
動物。
陸、活動當天攜帶物品﹕
1.生活方面
◎點心及午餐 ◎水壺 ◎休閒服
◎手帕衛生紙 ◎帽子 ◎零錢
2.活動方面
◎羅盤 ◎記錄本 ◎原子筆
◎彩色筆 ◎雨衣、雨傘 ◎小背包
3.自由攜帶
◎攝影裝備 ◎望遠鏡 ◎桃源谷導覽圖

柒、2010/４/４桃源谷生態調查影像紀錄
活動行程表﹕（活動組：楊錦裁、謝品中、張清標詢問規劃設計）
一、老弱婦儒：由內寮線開車上山
二、火車：
北迴線於大里下車，回程大溪站。
2716
-- 蘇澳 至 樹林 冬山０７：０９ 羅東07:15 宜蘭０７：２７大里08０１ ４８分 每日行駛


程序 時間分配 活動綱要 附 註
1 7﹕00～7﹕10 整隊出發
2 7﹕15～ 8﹕０1 車上活動
3 8﹕０1～10﹕10 下車進入登山口
4 10﹕10～1２﹕30灣坑頭山.自然探索沿途介紹景觀
5 1２﹕30～1４﹕00 桃源谷生態調查影像紀錄
6 1４﹕00～16﹕3０石觀音寺山海之美觀賞
7 16﹕3０～１7：２０大溪漁港
８ １7：３３快樂賦歸 溫暖的家

捌、 活動記錄
發表於peopo公民新聞

羅東社區大學蘭陽山川生態社

http://www.peopo.org/portal.php?op=viewPost&articleId=53805

影像紀錄。

我的老寶貝

http://media.peopo.org/fullscreen.htm?v=582b0559&auto=true



很多人都很怕老，尤其在台灣，只要提到老人照顧，大家想到的不是外籍看護就是養老院，似乎只把老人當病人或是需要被照顧的人來看待。不過，有一個人很不一樣，她叫做林依瑩。林依瑩長期從事老人服務，經常帶老人四處趴趴走，還組成台灣第一支不老騎士隊，帶著一群八十幾歲的老人騎摩托車環島。林依瑩在社區裡推廣銀髮運動班以及幫銀髮族送便當，要老人家過得健康快樂而且有尊嚴。記者張筱瑩、羅盛達的報導。

Secrets to Sales Innovation

Secrets to Sales Innovation
David DiStefano, CEO of Richardson, explains that the best way to get salespeople to be innovative is to simply empower them to do so. By asking all employees for ideas and allowing them to take risks, you can create an atmosphere than encourages outside-the-box thinking.

Adapting to the World of Selling

Adapting to the World of Selling
Massood Zarrabian, CEO of Outstart, says the Internet has taken away much opportunity for salespeople to set themselves apart. Information that used to be confidential is now available to everyone. He discusses how salespeople can adapt to this changing landscape and how they should deal with informed buyers.

Dealing with Change as a Salesperson

Disruptive Sales Strategy #2 – Know your Personal Purpose.

Sorry it took me a while to get to this next strategy. I should move this along and serve them all up to you in short order moving forward. So, on this idea of purpose; I find that it is critically important for us to aware of what our motivations are? As sales people; why do anything at all? What is your ultimate … “Why”?
Just as a business organization know what they are committed to accomplishing in a give time period, so must we as individual people know what we are committed to accomplishing and why. For businesses, most often; it relates to improving the value of their share holders stock. Rarely do they have any other “value” metric for success. There are exceptions like Paul Newman’s company – they donated 100% of all profits to charity. This is not common.
But for you as an individual person – being clear about why you do anything at all, will give you the power to make the right call every time you do something. Every time you meet someone, take a call, make a decision to attend an event or even just have a thought! You will be able to assess if this “thing” that you are doing is going to either 1. Support or 2. Sabotage your efforts to fulfill on your purpose – the sake for which you are committed to act.
Think about that; there are only these two outcomes. Think about how effective you will begin to be when you do things that will support your end goal. Imagine all the wasted time you will save by not taking calls from friends and family that waste your time, from not doing tasks and going to events that do not support your goals for this quarter. The benefits are real.
Try this short exercise for the next 24 hours — every time you have a choice to take a call, have a conversation, do a task, etc. – assess if it is going to have a direct impact on your bottom line this new quarter.
I would love to hear your findings.

The D'Souza Group ----- Power to Prosperity




Dealing with Change as a Salesperson
Paul D'Souza, business consultant and author of the new book "The Market Has Changed -- Have You?" discusses why getting back to basics is critical during times of change

Supporting the Qualities of Your Salespeople

Supporting the Qualities of Your Salespeople
Paul D'Souza, business consultant and author of the new book "The Market Has Changed -- Have You?" explains why it's so important for salespeople to know their numbers.

The Market Has Changed - Have You?

The Market Has Changed - Have You?
Paul D'Souza, business consultant and author of "The Market Has Changed -- Have You?" explains why awareness is the new bottomline and how you can reconnect with your goals

The Buy Cycle Funnel Part II

The Buy Cycle Funnel Part II
Mark Sellers, author of "The Funnel Principle," goes over the process of using the sales funnel to transform the way you sell.

Closing the Sales Gaps

Closing the Sales Gaps
Tom Cates, president of The Brookeside Group, explains how sales people can become pro-active partners with their clients.

Inverting the Sales Funnel

Inverting the Sales Funnel
Ron Hubsher, CEO of the Sales Optimization Group, defines the “sales funnel”—and then explains why he thinks it’s a complete myth. Following the traditional... +more
Speaker: Ron Hubsher, CEO, The Sales Optimization Group

Measuring Customer Intelligence

Measuring Customer Intelligence
Tom Cates, president of The Brookeside Group, a sales intelligence company, explains the six dimensions of a successful customer relationship, and how to measure and manage customer satisfaction.

Develop Salespeople Using the Funnel

Develop Salespeople Using the Funnel
Mark Sellers, author of "The Funnel Principle," explains how sales managers can use the funnel as a coaching guide and a forecasting tool.

Sales Mastery

Sales Mastery
Mastering sales is a lifelong learning process, according to Barry Trailer of CSO Insights. In order to get to the mastery stage, you need... +more
Speaker: Barry Trailer, CSO Insights

The Future of Sales Training

The Future of Sales Training
David DiStefano, CEO of Richardson, talks about how the sales training industry has evolved and his vision of e-learning.
Speaker: David DiStefano

How Motivation Leads to Sales Results

How Motivation Leads to Sales Results
Tom Cates, president of The Brookeside Group, explains how a salesperson's competence and confidence can get clients motivated about a product or service.

Sales Training in a 2.0 World

Sales Training in a 2.0 World
David DiStefano, CEO of Richardson, talks about how the massive amount of data available through Web 2.0 has impacted sales training.
Speaker: David DiStefano, CEO, Richardson

Sales Performance Management Strategies

Sales Performance Management Strategies
Laura Roach, leader of sales performance strategies at Xactly, explains why she's so passionate about SPM Center of Excellence -- an online community that offers a forum for sharing best practices and research

The New Way of Selling

The New Way of Selling
Dan Miller, a senior vice president at General Physics Corporation, a performance improvement company, discusses how technology has changed the sales process and why good information is critical in this age of Web 2.0.

Building a Successful Inside Sales Team

Building a Successful Inside Sales Team
Doug DeBolt, senior vice president of West Business Services, discusses the elements of a high-performing inside sales team: hiring, sales management, technology and culture.

The Instant Answer Guide to Business Writing

The Instant Answer Guide to Business Writing
Deborah Dumaine, CEO of Better Communications, discusses the aspects of a winning PowerPoint presentation. She says presenters need to strike a balance between data and the sales message

Integrating Sales With Marketing

Integrating Sales With Marketing
Joan Kratz, senior vice president of marketing at Premiere Global, discusses how to manage people and technology to align sales and marketing teams with the goal of improving the overall sales process.

The Office War

What happens when the IT and Sales teams don’t see eye to eye? Don your foam-dart-proof vest and click play to find out.

Nurturing Sales Leads

Nurturing Sales Leads
Phil Fernandez, President and CEO of Marketo, says that many companies today are not managing sales leads effectively. He suggests ways to utilize... +more
Speaker: Phil Fernandez, President and CEO, Marketo

Surviving a Sales Rep: 101

Surviving a Sales Rep: 101
Sales reps are highly trained and work with a range of tools and applications. This often leaves buyers disadvantaged when it comes to negotiating.... +more
Speaker: Ted Smith, SVP, B2B, CNET Networks

All Things On Demand

All Things On Demand
Sponsored: Traditional customer relationship management (CRM) systems fall short when it comes to usability, deployment and payment speed. Software-as-a-Service (SaaS) 1.0 offers such features,... +more
Speaker: Adam May, Director of Product Management, Oracle

How to Improve Customer Service

How to Improve Customer Service
Sponsored: Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle,... +more
Speaker: Rich Caballero, Vice President, Product Management, Oracle

Increasing Sales Productivity

Increasing Sales Productivity
Sponsored: In sales, lost time equals lost money. Steve Diamond, senior director of product marketing at Oracle, describes how an easy-to-use on-demand CRM solution can... +more
Speaker: Steve Diamond, Senior Director, Product Marketing, Oracle

Delivering a "Wow" Customer Experience

Delivering a "Wow" Customer Experience
Rich Caballero, Vice President, Product Management, Oracle

Sponsored: In today's environment, companies can't just compete on price and product. They must also deliver a great customer experience. Rich Caballero, vice... +more
Speaker: Rich Caballero, Vice President, Product Management, Oracle

有話好說公民教師專案計畫

有話好說公民教師專案計畫
張貼者： 公視有話好說-新聞論壇 於 星期四, 四月 02, 2009



全國的公民教師們，您好：

為感謝許多公民教師朋友對本節目的支持，有話好說將進一步釋出節目圖卡及影音資料。有話好說將免費提供本節目所整理的所有公共事務、新聞、時事的相關資料，作為全國公民教師的授課素材。除請勿用於營利目的之外，本節目資料的使用並無任何限制。




如您需要以上資料，或者希望在每日節目開播前預先收到本節目當日討論內容、邀請來賓、所有討論完整資訊、以及過去所播映各集節目之網站文字、圖像，完整影音檔案等資料，煩請寄送電子郵件至news50327@mail.pts.org.tw，並註明「加入有話好說公民群組」，節目製作單位在收到您的信件後，將免費提供後續各類服務及所需資料。

產創條例非零和遊戲！？ 產業 升級VS.社會公義！產創條例為何問題重重！？

產創條例非零和遊戲！？
產業 升級VS.社會公義！產創條例為何問題重重！？

Video: Marketing is No Longer a One-way Dialog

Earlier this year Microsoft Digital Advertising Solutions put together a video that explains why the old way of advertising is no longer reaching your target customer.

Every marketer will laugh at the many truths in this video…



About this blog

Together with our ad agency Openhere, I’m currently making a commercial for Microsoft Digital Advertising Solutions. The film is called ‘The Couple’ and makes some statements about the relationship between today’s advertiser and today’s consumer. A quite risky project if you know that the commercial explicitly challenges the advertisers - our clients – to question themselves and the way they communicate with their target groups. In this blog, I will keep you posted about the making of the campaign. I have also given the agency access to this blog, so that they can vent their ideas as well. As should be in this format, there is only one rule: “their are no rules!”

Also, by the end of the month, I’ll be able to tell you whether I still work as a Marketing Manager at Microsoft, or whether this project finally turned itself against me

Groundswell Profile: Communispace

Groundswell Profile: Communispace

Groundswell co-author and Forrester Research Vice President Josh Bernoff interviews Diane Hessan, CEO of Communispace. Communispace maintains and manages private communities that companies can use to gather insights about their customers. See http://groundswell.forrester.com for details.

Authors@Google: Charlene Li

— Author Charlene Li visits Googles Mountain View, CA office to discuss her book Groundswell: Winning in a World Transformed by Social Technologies. This event took place on October 15, 2008, as a part of the Authors@Google series.

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry, and it's utterly foreign to the powerful companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester s Social Computing and Web 2.0 research.

Groundswell Business Strategies

Five Objectives In The Groundswell (Listening and Talking)




Five Objectives In The Groundswell (Energizing)



Five Objectives In The Groundswell (Supporting)



Five Objectives In The Groundswell (Embracing)




Groundswell: Interview with Book Authors

Social Technologies: Your Customers Are Revolting

ForresterResearch — 西元2007年12月09日 — Except from Forrester's Consumer Forum 2007. Forrester Research Vice President Charlene Li says emerging technologies don't tell you much about the adoption of Social Computing; people do. Identifying people's various levels of participation -- why do people participate and how do they participate -- give you a better understanding of how your audience is contributing to the Groundswell. October 11, 2007 in Chicago.

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.

Learn more at www.forrester.com

Consumer Profile Tool

Features of this profile:

For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.
Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
The white marks indicate the same percentages for the whole population of the country selected.
The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
The message "No data available" appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to "Not specified".

CNN

Top VCs Debate Rising Startup Valuations [Video]

The venture capital valuations for still-have-that-new-car-smell startups like Quora, FourSquare, Blippy are reaching unprecedented levels, and we wanted to find out why. Top VCs Marc Andreessen, Ron Conway and David Hornik came by the TechCrunch offices to debate the issue.

Four month old Blippy is worth around $38 million. Quora, still in private beta, is valued at around $86 million in its most recent round. And Foursquare will be worth $80 million or more when it closes the round it’s negotiating now.

These are all young, basically pre-revenue startups. A year ago these valuations would have been unthinkable. So what’s driving the feeding frenzy? The IPO market is still mostly closed to startups, and most acquisitions are still in the low tens of millions of dollars. There’s no clear profitable exit for VCs who invest at these valuations.

Andreessen says there are very few “main event” startups, pointing to a study that says Silicon Valley creates an average of fifteen startups a year that eventually get to $100 million/year in revenue. Those are the startups venture capitalists are aiming for, and valuation is secondary to just getting in the deal. Those deals tend to get bid way, way up.

He also says that the hottest deals tend to have valuations at 4x what comparable startups can command – meaning some intangible factor pushes the valuation of a startup way beyond what the numbers will support.

Hornik also says that history has proven some crazy valuation deal to be very smart in hindsight. He uses Greylock’s investment in Facebook at a $500 million valuation as an example. At the time a lot of people said they were crazy. Now, it looks like the deal of the decade.

“Silicon Valley has a very short term memory,” says Hornik, saying that overpriced deals that eventually go south are quickly forgotten. And smart deals tend to be remembered.

Conway says that venture capitalists need to do their due diligence. He invested in Google at a $75 million valuation in the late 90s, and the company had no revenue and no business model yet. But the search engine was so exceptional, he says, that the investment made sense when they looked deeply at the team and the product. Obviously, he was right. Good diligence plus good deal flow equals a good portfolio, he says.

What’s most interesting about the talk is that none of these guys seem particularly concerned with rising valuations. Getting a piece of the hot deals seems to be of crucial importance.

This was a 30 minute conversation and there were lots of great side discussions as well, such as how they deal with entrepreneurs who want to sell out of a startup instead of going the distance. And near the end I hounded Andreessen on when Skype might go public.

Smells Like Teen Spirit Misheard Lyrics

http://www.youtube.com/watch?v=OFSNR8t5KdY


Nirvana's "Smells Like Teen Spirit": Eric Lewis (@eleww)

大愛新聞_漂浮的未來_因應海平面上升 打造未來漂浮屋

水漲船高這句話，就是今天漂浮的未來要介紹的創意來源，因為荷蘭現在正在建構漂浮社區，就是擔心未來海平面越來越高或是能源越來越少，沒動力抽水，荷蘭就會淹水，但只要房子、停車場或是整個城市，都能和船一樣漂浮，就能減少人命財物損失。接下來，專訪荷蘭首席漂浮屋建築師，帶您勾勒出水上世界的未來藍圖。

看似普通的建築事務所，門牌用荷蘭文寫著水谷，因為這裡是未來水上世界的創意大本營，可能性，夢想，讓它實現，就是現在。

漂浮屋建築師 Koen Olthuis：「那無關科技，而是關乎觀念，因為人們要相信它是安全的，他們必須要理解，就像回到過去。幾百年前沒有人開車，大家會說喔！車子，哇好特別喔！但現在到處都是成千上萬的車。」

手上握有荷蘭、杜拜，甚至即沒之島爾地夫的漂浮建案，這位年輕就縱橫國際的建築師除了主訴漂浮島嶼、漂浮沙灘可以收留氣候難民，更主打生態觀念牌。

漂浮屋建築師 Koen Olthuis：「這對環境沒有衝擊，因為如果你要打造一個島，你要填土，會毀損水中的生態，如果是漂浮島，魚還可以從下方游過，水流也會從下面流過。」

但到底什麼是所謂的兩棲屋或漂浮屋？

漂浮屋建築師 Koen Olthuis：「漂浮住宅看起來就像正常住宅一樣，用中空的混凝土在上面蓋一般的房子，可以蓋或小或大的房子，用纜繩或木樁，就是隨水移動的漂浮屋。」

在河域旁的漂浮屋只要靠木樁或纜繩固定，但要是蓋在海裡，避免海流造成位移，就得像鑽油平台一樣，將支撐基座深入海底，利用油壓閥，隨海平面高度控制升降。

漂浮屋建築師 Koen Olthuis：「人們會開始使用漂浮住宅，漸漸的，會變成尋常城市的一部分，你甚至看不出來陸上或水上的差異，你只是從一般的陸地，走到漂浮的區域，然後發覺自己在漂浮陸地、或甚至一點都沒有察覺。」

為什麼要一直強調水，言必稱漂浮，因為可見的未來，荷蘭這個低地之國也將大難臨頭。

預估2050年，威脅荷蘭的北海將上升40公分，萊茵河水量也增加到每秒1萬6千噸，直到這個世紀末，海平面更可能超過130公分；極端降雨讓河流氾濫成災，內憂外患夾擊，土地鹽化、淡水短缺。

建築師說他解決不了無淡水可用，但帶我們來到荷蘭第一個大型漂浮社區預定地，他說，要還地於河。

漂浮屋建築師 Koen Olthuis：「該怎麼做呢？那邊會有很大的降雨，把雨水引到這個區域，所以那邊的房子就很安全。這邊是一個大湖，約有2.5公里、幾百公尺寬，現在是乾的地，但之後我們會引水過來，水深 1.8公尺。」

也就是未來供四千人居住的社區，其實就是暴雨來襲時的疏洪道，反正上面的住家、停車場、球場、超商都能漂，但路上的住宅卻淹不得，所以，未來荷蘭將把更多原本從河海奪來的土地變回水道，就不用無止盡的耗能抽水。

但漂浮的港口、島嶼、城鎮，科技建構出現代版的諾亞方舟，但到底是載舟還是覆舟，取決的永遠是水、不是人！

科學顧問：周柏儀　黃恩宇　Koen Olthuis
行政院國科會補助
大愛新聞 林珮霖 宋和祥 荷蘭報導

大愛新聞_漂浮的未來_世界第八大奇觀 三角洲工程

除了萬里長城和泰姬馬哈陵這些歷史工程，現在也有人把荷蘭的三角洲工程，稱為『世界第八大奇觀』，因為將萊茵河、馬斯河等四條河流，從荷蘭的出海口，都用水閘或堤防攔阻，讓荷蘭西南部縮短七百多公里的海岸線。

漂浮的未來，今天要介紹荷蘭人的驕傲，馬仕朗海障，標榜萬年防洪，也是歐洲第一大港，鹿特丹在風暴潮來襲時，最後一道安全屏障。

二次大戰，遭德軍轟炸，揮別舊式磚房的鹿特丹，成了現代建築競技場、方塊屋，取樹的意涵，讓相連的51間房，成了一片林鉛筆屋。

管線外露的圖書館，成了大人版的樂高積木，同一片河面，映照著現代建築藝術，也停泊著歷史船屋，古今交錯的場景，就在鹿特丹港旁。

鹿特丹不是荷蘭第一大城，但一直是世界第一大港，曾經一年吞吐量五億噸，直到 2004年才被上海取代，現在仍舊平均每六秒就進出一艘船。

但要如何保障，平均低於海平面兩公尺以下的歐洲第一大港，荷蘭第二大城，不受河海重創？

EWP 歐洲水資源合作主席 Tom Vereijken：「我們談的是約一千億歐元，這是三角洲計畫必須的花費 這是築堤蓋閘門的代價，也是住在低地，住在三角洲的代價。」

三角洲工程號稱世上最大海洋防護網， 尤其是1997最後完工的馬仕朗海障，控制360公尺寬的水道，就靠兩座等同巴黎鐵塔高度的水閘。

馬仕朗海障解說員 Emma Van Den Bosc：「我們現在站的地方，是在海平面兩公尺以上，當我們進行關閉的作業時， 水位上升到三公尺，就大約到這個圍欄上。」

偵測海平面上升到三公尺的大潮或風暴，就會由DSS(Decision & Support System)系統全自動開啟，避免人為疏失。

龐大的水閘門，由自動推進器控制，滑入水道，承受的強大水壓，約三萬五千噸，中央還留有八十公分空隙，避免閘門相互碰撞毀損，當然壓力會傳導至兩岸旁的球型基座。

馬仕朗海障解說員 Emma Van Den Bosc：「現在我們站在軸承這裡，軸承對我們來說很重要，因為是讓水閘旋轉的關鍵，也可以說像是肩膀，水閘就像這樣移動。當水閘承受壓力時，軸承來自水的壓力，會有後作用力 往聚乙烯(塑化材質)墊片襲去，巨大的壓力，也會讓聚乙烯溶解 這個方式可以潤滑球型軸承。」

每次關閉水閘，球型軸承會後移20公分，隨後回正，也因此啟動五次後，就要更換墊片，而為了抵禦最嚴重的風暴潮，設計強度可承受七萬噸水壓。

馬仕朗海障解說員 Emma Van Den Bosc：「我們可以攔阻海平面上升五公尺，如果海平面上升超過五公尺，那是非常高的水位，我們預計一萬年才會發生一次。」

所謂萬年防洪，就是靠二十二公尺高閘門，內含十五隔間，除了一個設有機電水利設施，其餘都會被水充滿，而河域的深度約十七公尺，五公尺高差，就是底限。

水面下也是大工程，挖泥船分四層，由粗到細，填充石塊或砂礫穩固河床，最後再用64塊，每塊重達630噸的混凝土，當成閘門河床支撐底座。而就算無風無浪，光日曬雨淋，就對這個由人力接合，直徑180公分，厚度9公分的鋼梁，是一大考驗。

馬仕朗海障解說員 Emma Van Den Bosc：「你可以看到這是白色，白色是有特別原因，因為外表的塗料，可以保護整個鋼骨結構，不但防海水腐蝕，也能確保不會熱脹冷縮太嚴重。」

不管寒冬酷暑，熱脹冷縮都維持在二十公分內，但鋼鐵脹縮可期，大自然變化難測。

馬仕朗海障是三角洲工程的最後一道防線，也是確保不會水淹鹿特丹的前哨保衛站，但水閘高度有限，海平面上升卻是未知，人定能不能勝天，這個世紀將不斷面臨考驗。

大愛新聞 林珮霖 宋和祥 荷蘭報導

科學顧問：周柏儀 Emma Van Den Bosc Tom Vereijken
行政院國科會補助

悠遊卡新紀元 塑膠貨幣奇蹟？ 台灣最大電子票證 上萬商店All pass 消費型態大革命？

悠遊卡新紀元 塑膠貨幣奇蹟？
台灣最大電子票證 上萬商店All pass 消費型態大革命？
張貼者： 公視有話好說-新聞論壇 於 星期一, 三月 29, 2010




來賓：

悠遊卡股份有限公司總經理 林志盈

財經記者 盧燕俐

學生 曹佶勝

財經記者 許啟智

電子商務部經理 周昕妤

CALL-IN 消費行為、經濟型態、理財安全…悠遊卡會影響我們嗎？


四月一日悠遊卡新紀元？衣食住行一卡行遍天下！？


四月一號開始，除了搭公車和捷運外，也可以使用悠遊卡，在全國一萬多家的特約商店進行消費。但單筆消費金額必須在一千元以下，一張卡一天消費不能超過三千元，最高儲值上限是一萬元。




塑膠貨幣為何便利？


省去找零，結合其他塑膠貨幣功能，吃喝玩樂一卡搞定，塑膠貨幣為生活帶來了哪些改變？個人消費行為會有何改變？

未來悠遊卡將如何發展？趨勢？打敗香港八達通？台灣悠遊卡的潛力？




電子錢包商機無限！


悠遊卡將變身為電子錢包，在四大超商、醫院診所、以及速食、咖啡連鎖店，甚至是看電影、加油都能使用的到，目前悠遊卡發行量約1800萬張，每天超過300萬筆的交易量，如果以一個人消費 30元來看，就能賺進9000萬以上，無限商機。

悠遊卡本身即商機無限？可以結合手機、隨身碟功能，又能取代信用卡金融扣款，身分證的辨識作用，型態更是變化萬千，吊飾、戒指、眼鏡，方便又兼顧美觀？


消費行為的改變與焦慮：


享受方便的同時，會不會伴隨容易遺失、消費隱私外洩的疑慮？消費紀錄全都錄！消費隱私會有大問題嗎？遺失只能自認倒楣？記名卡的可行性？

利用悠遊卡來理財？悠遊卡能幫助建立理財觀念嗎？

不能讓兒童持有信用卡，然而人手一張悠遊卡，方便小額消費，能吸引刺激兒童消費？沒有看到金錢的交易行為，對小孩是好是壞？



再見卡奴？悠遊卡（儲值卡）與信用卡的有何根本不同？對理財觀念有何幫助？

面對新型消費型態的來臨，消費者恐怕更要妥善運用，才能讓消費行為更有智慧。


悠遊卡帶來的經濟型態探討：


從擴張信用到緊縮信用！悠遊卡發展的象徵意義？

悠遊卡讀卡機的設置將帶起新的商業競爭？裝不起悠遊卡讀卡機的商店將全軍覆沒？大者恆大、連鎖店受惠？小資本個體戶再次受害？

悠遊卡該有哪些限制？大筆交易、網路購物、代收代辦？



當機、重複扣款、歸零、冒用、倒閉、偽製…，悠遊卡公司不屬於金融體系，不受金融法令限制的龐大怪獸？悠遊卡有何使用風險？




半官半民，還是又官又民？悠遊卡公司屬性如何？與民爭利？規避監督？利益分配？

第 10 季第 3 集： BBC: Bugatti Veyron vs Euro Fighter Typhoon Drag Race - Top Gear

GM and Segway Join Forces on Urban Transportation

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自殺炸彈攻擊 莫斯科地鐵39死 車臣黑寡婦VS金磚俄羅斯 玉石俱焚！俄國和他的敵人們！

自殺炸彈攻擊 莫斯科地鐵39死
車臣黑寡婦VS金磚俄羅斯 玉石俱焚！俄國和他的敵人們！
張貼者： 公視有話好說-新聞論壇 於 星期二, 三月 30, 2010




來賓：

政大國關中心 美洲暨歐洲研究所研究員 嚴震生

清雲科技大學中亞研究所所長 傅仁坤

公視國際新聞中心召集人 余佳璋



俄羅斯首都莫斯科地鐵遭到恐怖攻擊！


俄羅斯首都莫斯科的地鐵車廂，昨天早晨尖峰時刻，兩名女性引爆身上炸彈進行自殺攻擊，死亡人數增為39人。俄羅斯方面推斷，應是車臣等分離份子所為，並強烈譴責恐怖行為。整起案件仍在調查，但也揭示了俄羅斯總理普亭武力掃蕩車臣分離勢力的問題。


恐怖攻擊爲何選在地鐵？


第一次爆炸在盧比揚卡站（Lubyanka），位在俄羅斯聯邦安全局（前身為國安會KGB）總部旁邊，距克里姆林宮僅幾分鐘步程。第二次爆炸在著名地標高爾基公園（Gorky Park），是精心策劃組織龐大的攻擊行動嗎？

西班牙馬德里以及這次的俄羅斯莫斯科恐怖攻擊都不約而同選在地鐵，除了癱瘓交通，造成慘重死傷，更因為深入居民起居，讓人心生恐懼。國際一片撻伐恐怖攻擊，卻也有人道團體關注到俄羅斯過去對待車臣的殘酷鎮壓。


高加索黑寡婦？一段車臣血淚史


這場爆炸究竟由誰策動，俄國警方還在調查，但各方都指向是來自車臣、外號「黑寡婦」的女性自殺炸彈客。誰是高加索黑寡婦？俄羅斯與高加索的歷史恩怨？



車臣是屬於俄羅斯聯邦的一個共和國，位在北高加索山區，生產石油，但主要的開發利益卻都由俄羅斯主導，車臣的政府預算卻有超過九成必須依賴俄羅斯聯邦，這也造成車臣民眾的不滿。打開整個歷史格局，車臣位於俄羅斯聯邦境內，民族以及宗教信仰卻大相逕庭。伊斯蘭遜尼VS 東正教！宗教成無解的車臣問題？



在 1994及1999年車臣人民曾經兩度和俄羅斯展開爭取獨立的戰爭，雖然俄羅斯一直希望透過扶植親俄的車臣領導人來解決紛爭，但從兩邊不斷發生零星的衝突來看，這個目標顯然並沒有達成。


俄羅斯境內民族矛盾尚未冰釋？


俄羅斯也得負部份責任？俄羅斯對車臣的治理違反人道？總理蒲亭對車臣的強悍態度能否解決問題？車臣、亞美尼亞、亞賽拜然、車臣…，為何鄰近國家對俄羅斯都深惡痛絕？

在蘇聯解體後，中亞地區依舊紛紛擾擾。車臣好戰份子？車臣分離份子要的是什麼？洩忿？政治獨立？國際如何觀察此次攻擊行為？


頹圮的俄羅斯帝國？


即使近年俄羅斯經濟前景普遍被看好，境內以及和週遭臨國，各民族間的矛盾卻尚未冰釋。寧願粉身碎骨也要追求政治獨立，民族與宗教的恩怨，隨著政治的操作與激化，巨大包袱恐怕不是一時可以迎刃而解的。



幅員遼闊的俄羅斯以金磚四國之姿再度站上國際舞台，此次恐怖攻擊對俄羅斯政治、經濟將造成什麼影響？俄羅斯的困境與未來？