Showing posts with label interview. Show all posts
Showing posts with label interview. Show all posts
Sunday, September 09, 2012
Foundation 01 // Jack Dorsey
In this series premiere of Foundation, Kevin Rose interviews Jack Dorsey, the creator, co-founder and chairman of Twitter and the CEO of Square. The conversation talks of entrepreneurship, decision making, trial and error, and the path Jack took that lead to the creation of Twitter and Square.
Tuesday, August 28, 2012
Thursday, August 23, 2012
Thursday, August 09, 2012
Thursday, July 19, 2012
Friday, July 13, 2012
Changing the Way Men Shop for Clothes
Trunk Club's CEO Brian Spaly gives Tricia Duryee of All Things D a behind the scenes tour of the company's e-commerce headquarters in Chicago.
Monday, June 25, 2012
Thursday, June 21, 2012
Friday, June 15, 2012
Thursday, May 31, 2012
Welcome to the Center for Communicating Science
This video, narrated by Alan Alda, a founding member of the Center's national advisory board, explains the thinking behind the Center and shows scenes from its workshops.
http://youtu.be/UGo6pTcTgVw
(39:56) Robert Desimone introduces keynote speaker Alan Alda at the 10th anniversary celebration of the McGovern Institute for Brain Research at MIT. As the former host of the long-running PBS series, "Scientific American Frontiers," Alda shares some advice on how scientists can communicate more effectively with the general public.
Tuesday, May 01, 2012
Sunday, April 29, 2012
Wednesday, April 25, 2012
Uncovering Steve Jobs' Presentation Secrets
Steve Jobs does not sell computers; he sells an experience. The same holds true for his presentations that are meant to inform, educate, and entertain. An Apple presentation has all the elements of a great theatrical production—a great script, heroes and villains, stage props, breathtaking visuals, and one moment that makes the price of admission well worth it. Here are the five elements of every Steve Jobs presentation. Incorporate these elements into your own presentations to sell your product or ideas the Steve Jobs way.
1. A headline. Steve Jobs positions every product with a headline that fits well within a 140-character Twitter post. For example, Jobs described the MacBook Air as "the world's thinnest notebook." That phrase appeared on his presentation slides, the Apple Web site, and Apple's press releases at the same time. What is the one thing you want people to know about your product? This headline must be consistent in all of your marketing and presentation material.
2. A villain. In every classic story, the hero fights the villain. In 1984, the villain, according to Apple, was IBM (IBM). Before Jobs introduced the famous 1984 television ad to the Apple sales team for the first time, he told a story of how IBM was bent on dominating the computer industry. "IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple." Today, the "villain" in Apple's narrative is played by Microsoft (MSFT). One can argue that the popular "I'm a Mac" television ads are hero/villain vignettes. This idea of conquering a shared enemy is a powerful motivator and turns customers into evangelists.
3. A simple slide. Apple products are easy to use because of the elimination of clutter. The same approach applies to the slides in a Steve Jobs presentation. They are strikingly simple, visual, and yes, devoid of bullet points. Pictures are dominant. When Jobs introduced the MacBook Air, no words could replace a photo of a hand pulling the notebook computer out of an interoffice manila envelope. Think about it this way—the average PowerPoint slide has 40 words. In some presentations, Steve Jobs has a total of seven words in 10 slides. And why are you cluttering up your slides with too many words?
4. A demo. Neuroscientists have discovered that the brain gets bored easily. Steve Jobs doesn't give you time to lose interest. Ten minutes into a presentation he's often demonstrating a new product or feature and having fun doing it. When he introduced the iPhone at Macworld 2007, Jobs demonstrated how Google Maps (GOOG) worked on the device. He pulled up a list of Starbucks (SBUX) stores in the local area and said, "Let's call one." When someone answered, Jobs said: "I'd like to order 4,000 lattes to go, please. No, just kidding."
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