Consumer Profile Tool

Features of this profile:

For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.
Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
The white marks indicate the same percentages for the whole population of the country selected.
The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
The message "No data available" appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to "Not specified".