Thursday, February 17, 2011
Media Monitors Acquires Social Media Tracking Company Brandtology
Australian media researcher Media Monitors has bought a majority stake in Singapore-based social media tracking firm Brandtology.
It marks the Asian-Pacific media intelligence company’s first acquisition since it was itself acquired by private equity firm Quadrant last summer.
Terms of the Brandtology deal were not disclosed. Brandtology raised a $1.35 million round in April 2009.
Brandtology will remain a distinct brand in the Media Monitors Group, which says it now boasts more than 1,000 employees servicing 5,000 clients across 17 countries globally.
We had a chance to sit down for a few minutes with the man who's arguably stolen the show here at Mobile World Congress this year -- Nokia CEO Stephen
We had a chance to sit down for a few minutes with the man who's arguably stolen the show here at Mobile World Congress this year -- Nokia CEO Stephen Elop -- to talk about everything from his time at Microsoft to the potential for a multi-billion dollar platform partnership with his former employer that he's hoping to foster over the coming years. Elop's emerged in the past week as an outspoken character who doesn't seem to shy away from a question, to speak his mind, or to tell it like it is, which makes this ten-odd minute segment a must-see. Check it out after the break.
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