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Monday, October 18, 2010
The Web's New Gold Mine: Your Secrets
In an interview with WSJ's Alan Murray, WPP CEO Sir Martin Sorrell conceded that advertisers must do better to inform customers about the tracking and mapping of online behavior. On the U.S. economy, he characterized the last 6-7 months as "America Bites Back" but wonders how long the recovery will last.
Facebook in Privacy Breach
Facebook says it is taking steps to "dramatically limit" the exposure of users' personal information, after a WSJ investigation showed that personal IDs were being transmitted to third parties via Facebook apps. But how hard is it to fix such a breach - and how concerned should users be about the sharing of these IDs? Julia Angwin joins Digits to discuss.
Many top applications on Facebook have been transmitting identifying information to Internet tracking and ad companies. Emily Steel discusses. Also, Michael Ramsey discusses skepticism about the auto industry's big bet that battery-powered cars will become big sellers.
It's rarely a coincidence when you see Web ads for products that match your interests. WSJ's Christina Tsuei explains how advertisers use cookies to track your online habits.
A new report in the Wall Street Journal's "What They Know" series illustrates how companies like Microsoft must balance conflicting interests: helping people surf the Web with its browser to keep their mouse clicks private, and helping advertisers who want to see those clicks. WSJ's Julia Angwin, Nick Wingfield, and Jessica Vascellaro join host Simon Constable as panelists on this special Digits live show.
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