Thursday, April 08, 2010
Nurturing Sales Leads
Nurturing Sales Leads
Phil Fernandez, President and CEO of Marketo, says that many companies today are not managing sales leads effectively. He suggests ways to utilize... +more
Speaker: Phil Fernandez, President and CEO, Marketo
Surviving a Sales Rep: 101
Surviving a Sales Rep: 101
Sales reps are highly trained and work with a range of tools and applications. This often leaves buyers disadvantaged when it comes to negotiating.... +more
Speaker: Ted Smith, SVP, B2B, CNET Networks
All Things On Demand
All Things On Demand
Sponsored: Traditional customer relationship management (CRM) systems fall short when it comes to usability, deployment and payment speed. Software-as-a-Service (SaaS) 1.0 offers such features,... +more
Speaker: Adam May, Director of Product Management, Oracle
How to Improve Customer Service
How to Improve Customer Service
Sponsored: Your customers and managers have different needs, putting enormous pressure on your service department. Rich Caballero, vice president of product management at Oracle,... +more
Speaker: Rich Caballero, Vice President, Product Management, Oracle
Increasing Sales Productivity
Increasing Sales Productivity
Sponsored: In sales, lost time equals lost money. Steve Diamond, senior director of product marketing at Oracle, describes how an easy-to-use on-demand CRM solution can... +more
Speaker: Steve Diamond, Senior Director, Product Marketing, Oracle
Delivering a "Wow" Customer Experience
Delivering a "Wow" Customer Experience
Rich Caballero, Vice President, Product Management, Oracle
Sponsored: In today's environment, companies can't just compete on price and product. They must also deliver a great customer experience. Rich Caballero, vice... +more
Speaker: Rich Caballero, Vice President, Product Management, Oracle
Wednesday, April 07, 2010
有話好說公民教師專案計畫
有話好說公民教師專案計畫
張貼者： 公視有話好說-新聞論壇 於 星期四, 四月 02, 2009
全國的公民教師們，您好：
為感謝許多公民教師朋友對本節目的支持，有話好說將進一步釋出節目圖卡及影音資料。有話好說將免費提供本節目所整理的所有公共事務、新聞、時事的相關資料，作為全國公民教師的授課素材。除請勿用於營利目的之外，本節目資料的使用並無任何限制。
如您需要以上資料，或者希望在每日節目開播前預先收到本節目當日討論內容、邀請來賓、所有討論完整資訊、以及過去所播映各集節目之網站文字、圖像，完整影音檔案等資料，煩請寄送電子郵件至news50327@mail.pts.org.tw，並註明「加入有話好說公民群組」，節目製作單位在收到您的信件後，將免費提供後續各類服務及所需資料。
張貼者： 公視有話好說-新聞論壇 於 星期四, 四月 02, 2009
全國的公民教師們，您好：
為感謝許多公民教師朋友對本節目的支持，有話好說將進一步釋出節目圖卡及影音資料。有話好說將免費提供本節目所整理的所有公共事務、新聞、時事的相關資料，作為全國公民教師的授課素材。除請勿用於營利目的之外，本節目資料的使用並無任何限制。
如您需要以上資料，或者希望在每日節目開播前預先收到本節目當日討論內容、邀請來賓、所有討論完整資訊、以及過去所播映各集節目之網站文字、圖像，完整影音檔案等資料，煩請寄送電子郵件至news50327@mail.pts.org.tw，並註明「加入有話好說公民群組」，節目製作單位在收到您的信件後，將免費提供後續各類服務及所需資料。
Video: Marketing is No Longer a One-way Dialog
Earlier this year Microsoft Digital Advertising Solutions put together a video that explains why the old way of advertising is no longer reaching your target customer.
Every marketer will laugh at the many truths in this video…
About this blog
Together with our ad agency Openhere, I’m currently making a commercial for Microsoft Digital Advertising Solutions. The film is called ‘The Couple’ and makes some statements about the relationship between today’s advertiser and today’s consumer. A quite risky project if you know that the commercial explicitly challenges the advertisers - our clients – to question themselves and the way they communicate with their target groups. In this blog, I will keep you posted about the making of the campaign. I have also given the agency access to this blog, so that they can vent their ideas as well. As should be in this format, there is only one rule: “their are no rules!”
Also, by the end of the month, I’ll be able to tell you whether I still work as a Marketing Manager at Microsoft, or whether this project finally turned itself against me
Groundswell Profile: Communispace
Groundswell Profile: Communispace
Groundswell co-author and Forrester Research Vice President Josh Bernoff interviews Diane Hessan, CEO of Communispace. Communispace maintains and manages private communities that companies can use to gather insights about their customers. See http://groundswell.forrester.com for details.
Authors@Google: Charlene Li
— Author Charlene Li visits Googles Mountain View, CA office to discuss her book Groundswell: Winning in a World Transformed by Social Technologies. This event took place on October 15, 2008, as a part of the Authors@Google series.
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry, and it's utterly foreign to the powerful companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester s Social Computing and Web 2.0 research.
Groundswell Business Strategies
Five Objectives In The Groundswell (Listening and Talking)
Five Objectives In The Groundswell (Energizing)
Five Objectives In The Groundswell (Supporting)
Five Objectives In The Groundswell (Embracing)
Groundswell: Interview with Book Authors
Five Objectives In The Groundswell (Energizing)
Five Objectives In The Groundswell (Supporting)
Five Objectives In The Groundswell (Embracing)
Groundswell: Interview with Book Authors
Social Technologies: Your Customers Are Revolting
ForresterResearch — 西元2007年12月09日 — Except from Forrester's Consumer Forum 2007. Forrester Research Vice President Charlene Li says emerging technologies don't tell you much about the adoption of Social Computing; people do. Identifying people's various levels of participation -- why do people participate and how do they participate -- give you a better understanding of how your audience is contributing to the Groundswell. October 11, 2007 in Chicago.
Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.
Learn more at www.forrester.com
Consumer Profile Tool
Features of this profile:
For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides) or read Chapter 3 of Groundswell.
Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
The white marks indicate the same percentages for the whole population of the country selected.
The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
The message "No data available" appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to "Not specified".
Monday, April 05, 2010
Top VCs Debate Rising Startup Valuations [Video]
The venture capital valuations for still-have-that-new-car-smell startups like Quora, FourSquare, Blippy are reaching unprecedented levels, and we wanted to find out why. Top VCs Marc Andreessen, Ron Conway and David Hornik came by the TechCrunch offices to debate the issue.
Four month old Blippy is worth around $38 million. Quora, still in private beta, is valued at around $86 million in its most recent round. And Foursquare will be worth $80 million or more when it closes the round it’s negotiating now.
These are all young, basically pre-revenue startups. A year ago these valuations would have been unthinkable. So what’s driving the feeding frenzy? The IPO market is still mostly closed to startups, and most acquisitions are still in the low tens of millions of dollars. There’s no clear profitable exit for VCs who invest at these valuations.
Andreessen says there are very few “main event” startups, pointing to a study that says Silicon Valley creates an average of fifteen startups a year that eventually get to $100 million/year in revenue. Those are the startups venture capitalists are aiming for, and valuation is secondary to just getting in the deal. Those deals tend to get bid way, way up.
He also says that the hottest deals tend to have valuations at 4x what comparable startups can command – meaning some intangible factor pushes the valuation of a startup way beyond what the numbers will support.
Hornik also says that history has proven some crazy valuation deal to be very smart in hindsight. He uses Greylock’s investment in Facebook at a $500 million valuation as an example. At the time a lot of people said they were crazy. Now, it looks like the deal of the decade.
“Silicon Valley has a very short term memory,” says Hornik, saying that overpriced deals that eventually go south are quickly forgotten. And smart deals tend to be remembered.
Conway says that venture capitalists need to do their due diligence. He invested in Google at a $75 million valuation in the late 90s, and the company had no revenue and no business model yet. But the search engine was so exceptional, he says, that the investment made sense when they looked deeply at the team and the product. Obviously, he was right. Good diligence plus good deal flow equals a good portfolio, he says.
What’s most interesting about the talk is that none of these guys seem particularly concerned with rising valuations. Getting a piece of the hot deals seems to be of crucial importance.
This was a 30 minute conversation and there were lots of great side discussions as well, such as how they deal with entrepreneurs who want to sell out of a startup instead of going the distance. And near the end I hounded Andreessen on when Skype might go public.
大愛新聞_漂浮的未來_因應海平面上升 打造未來漂浮屋
水漲船高這句話，就是今天漂浮的未來要介紹的創意來源，因為荷蘭現在正在建構漂浮社區，就是擔心未來海平面越來越高或是能源越來越少，沒動力抽水，荷蘭就會淹水，但只要房子、停車場或是整個城市，都能和船一樣漂浮，就能減少人命財物損失。接下來，專訪荷蘭首席漂浮屋建築師，帶您勾勒出水上世界的未來藍圖。
看似普通的建築事務所，門牌用荷蘭文寫著水谷，因為這裡是未來水上世界的創意大本營，可能性，夢想，讓它實現，就是現在。
漂浮屋建築師 Koen Olthuis：「那無關科技，而是關乎觀念，因為人們要相信它是安全的，他們必須要理解，就像回到過去。幾百年前沒有人開車，大家會說喔！車子，哇好特別喔！但現在到處都是成千上萬的車。」
手上握有荷蘭、杜拜，甚至即沒之島爾地夫的漂浮建案，這位年輕就縱橫國際的建築師除了主訴漂浮島嶼、漂浮沙灘可以收留氣候難民，更主打生態觀念牌。
漂浮屋建築師 Koen Olthuis：「這對環境沒有衝擊，因為如果你要打造一個島，你要填土，會毀損水中的生態，如果是漂浮島，魚還可以從下方游過，水流也會從下面流過。」
但到底什麼是所謂的兩棲屋或漂浮屋？
漂浮屋建築師 Koen Olthuis：「漂浮住宅看起來就像正常住宅一樣，用中空的混凝土在上面蓋一般的房子，可以蓋或小或大的房子，用纜繩或木樁，就是隨水移動的漂浮屋。」
在河域旁的漂浮屋只要靠木樁或纜繩固定，但要是蓋在海裡，避免海流造成位移，就得像鑽油平台一樣，將支撐基座深入海底，利用油壓閥，隨海平面高度控制升降。
漂浮屋建築師 Koen Olthuis：「人們會開始使用漂浮住宅，漸漸的，會變成尋常城市的一部分，你甚至看不出來陸上或水上的差異，你只是從一般的陸地，走到漂浮的區域，然後發覺自己在漂浮陸地、或甚至一點都沒有察覺。」
為什麼要一直強調水，言必稱漂浮，因為可見的未來，荷蘭這個低地之國也將大難臨頭。
預估2050年，威脅荷蘭的北海將上升40公分，萊茵河水量也增加到每秒1萬6千噸，直到這個世紀末，海平面更可能超過130公分；極端降雨讓河流氾濫成災，內憂外患夾擊，土地鹽化、淡水短缺。
建築師說他解決不了無淡水可用，但帶我們來到荷蘭第一個大型漂浮社區預定地，他說，要還地於河。
漂浮屋建築師 Koen Olthuis：「該怎麼做呢？那邊會有很大的降雨，把雨水引到這個區域，所以那邊的房子就很安全。這邊是一個大湖，約有2.5公里、幾百公尺寬，現在是乾的地，但之後我們會引水過來，水深 1.8公尺。」
也就是未來供四千人居住的社區，其實就是暴雨來襲時的疏洪道，反正上面的住家、停車場、球場、超商都能漂，但路上的住宅卻淹不得，所以，未來荷蘭將把更多原本從河海奪來的土地變回水道，就不用無止盡的耗能抽水。
但漂浮的港口、島嶼、城鎮，科技建構出現代版的諾亞方舟，但到底是載舟還是覆舟，取決的永遠是水、不是人！
科學顧問：周柏儀 黃恩宇 Koen Olthuis
行政院國科會補助
大愛新聞 林珮霖 宋和祥 荷蘭報導
大愛新聞_漂浮的未來_世界第八大奇觀 三角洲工程
除了萬里長城和泰姬馬哈陵這些歷史工程，現在也有人把荷蘭的三角洲工程，稱為『世界第八大奇觀』，因為將萊茵河、馬斯河等四條河流，從荷蘭的出海口，都用水閘或堤防攔阻，讓荷蘭西南部縮短七百多公里的海岸線。
漂浮的未來，今天要介紹荷蘭人的驕傲，馬仕朗海障，標榜萬年防洪，也是歐洲第一大港，鹿特丹在風暴潮來襲時，最後一道安全屏障。
二次大戰，遭德軍轟炸，揮別舊式磚房的鹿特丹，成了現代建築競技場、方塊屋，取樹的意涵，讓相連的51間房，成了一片林鉛筆屋。
管線外露的圖書館，成了大人版的樂高積木，同一片河面，映照著現代建築藝術，也停泊著歷史船屋，古今交錯的場景，就在鹿特丹港旁。
鹿特丹不是荷蘭第一大城，但一直是世界第一大港，曾經一年吞吐量五億噸，直到 2004年才被上海取代，現在仍舊平均每六秒就進出一艘船。
但要如何保障，平均低於海平面兩公尺以下的歐洲第一大港，荷蘭第二大城，不受河海重創？
EWP 歐洲水資源合作主席 Tom Vereijken：「我們談的是約一千億歐元，這是三角洲計畫必須的花費 這是築堤蓋閘門的代價，也是住在低地，住在三角洲的代價。」
三角洲工程號稱世上最大海洋防護網， 尤其是1997最後完工的馬仕朗海障，控制360公尺寬的水道，就靠兩座等同巴黎鐵塔高度的水閘。
馬仕朗海障解說員 Emma Van Den Bosc：「我們現在站的地方，是在海平面兩公尺以上，當我們進行關閉的作業時， 水位上升到三公尺，就大約到這個圍欄上。」
偵測海平面上升到三公尺的大潮或風暴，就會由DSS(Decision & Support System)系統全自動開啟，避免人為疏失。
龐大的水閘門，由自動推進器控制，滑入水道，承受的強大水壓，約三萬五千噸，中央還留有八十公分空隙，避免閘門相互碰撞毀損，當然壓力會傳導至兩岸旁的球型基座。
馬仕朗海障解說員 Emma Van Den Bosc：「現在我們站在軸承這裡，軸承對我們來說很重要，因為是讓水閘旋轉的關鍵，也可以說像是肩膀，水閘就像這樣移動。當水閘承受壓力時，軸承來自水的壓力，會有後作用力 往聚乙烯(塑化材質)墊片襲去，巨大的壓力，也會讓聚乙烯溶解 這個方式可以潤滑球型軸承。」
每次關閉水閘，球型軸承會後移20公分，隨後回正，也因此啟動五次後，就要更換墊片，而為了抵禦最嚴重的風暴潮，設計強度可承受七萬噸水壓。
馬仕朗海障解說員 Emma Van Den Bosc：「我們可以攔阻海平面上升五公尺，如果海平面上升超過五公尺，那是非常高的水位，我們預計一萬年才會發生一次。」
所謂萬年防洪，就是靠二十二公尺高閘門，內含十五隔間，除了一個設有機電水利設施，其餘都會被水充滿，而河域的深度約十七公尺，五公尺高差，就是底限。
水面下也是大工程，挖泥船分四層，由粗到細，填充石塊或砂礫穩固河床，最後再用64塊，每塊重達630噸的混凝土，當成閘門河床支撐底座。而就算無風無浪，光日曬雨淋，就對這個由人力接合，直徑180公分，厚度9公分的鋼梁，是一大考驗。
馬仕朗海障解說員 Emma Van Den Bosc：「你可以看到這是白色，白色是有特別原因，因為外表的塗料，可以保護整個鋼骨結構，不但防海水腐蝕，也能確保不會熱脹冷縮太嚴重。」
不管寒冬酷暑，熱脹冷縮都維持在二十公分內，但鋼鐵脹縮可期，大自然變化難測。
馬仕朗海障是三角洲工程的最後一道防線，也是確保不會水淹鹿特丹的前哨保衛站，但水閘高度有限，海平面上升卻是未知，人定能不能勝天，這個世紀將不斷面臨考驗。
大愛新聞 林珮霖 宋和祥 荷蘭報導
科學顧問：周柏儀 Emma Van Den Bosc Tom Vereijken
行政院國科會補助
Subscribe to:
Posts (Atom)
