CNN

Top VCs Debate Rising Startup Valuations [Video]

The venture capital valuations for still-have-that-new-car-smell startups like Quora, FourSquare, Blippy are reaching unprecedented levels, and we wanted to find out why. Top VCs Marc Andreessen, Ron Conway and David Hornik came by the TechCrunch offices to debate the issue.

Four month old Blippy is worth around $38 million. Quora, still in private beta, is valued at around $86 million in its most recent round. And Foursquare will be worth $80 million or more when it closes the round it’s negotiating now.

These are all young, basically pre-revenue startups. A year ago these valuations would have been unthinkable. So what’s driving the feeding frenzy? The IPO market is still mostly closed to startups, and most acquisitions are still in the low tens of millions of dollars. There’s no clear profitable exit for VCs who invest at these valuations.

Andreessen says there are very few “main event” startups, pointing to a study that says Silicon Valley creates an average of fifteen startups a year that eventually get to $100 million/year in revenue. Those are the startups venture capitalists are aiming for, and valuation is secondary to just getting in the deal. Those deals tend to get bid way, way up.

He also says that the hottest deals tend to have valuations at 4x what comparable startups can command – meaning some intangible factor pushes the valuation of a startup way beyond what the numbers will support.

Hornik also says that history has proven some crazy valuation deal to be very smart in hindsight. He uses Greylock’s investment in Facebook at a $500 million valuation as an example. At the time a lot of people said they were crazy. Now, it looks like the deal of the decade.

“Silicon Valley has a very short term memory,” says Hornik, saying that overpriced deals that eventually go south are quickly forgotten. And smart deals tend to be remembered.

Conway says that venture capitalists need to do their due diligence. He invested in Google at a $75 million valuation in the late 90s, and the company had no revenue and no business model yet. But the search engine was so exceptional, he says, that the investment made sense when they looked deeply at the team and the product. Obviously, he was right. Good diligence plus good deal flow equals a good portfolio, he says.

What’s most interesting about the talk is that none of these guys seem particularly concerned with rising valuations. Getting a piece of the hot deals seems to be of crucial importance.

This was a 30 minute conversation and there were lots of great side discussions as well, such as how they deal with entrepreneurs who want to sell out of a startup instead of going the distance. And near the end I hounded Andreessen on when Skype might go public.

Smells Like Teen Spirit Misheard Lyrics

http://www.youtube.com/watch?v=OFSNR8t5KdY


Nirvana's "Smells Like Teen Spirit": Eric Lewis (@eleww)

大愛新聞_漂浮的未來_因應海平面上升 打造未來漂浮屋

水漲船高這句話，就是今天漂浮的未來要介紹的創意來源，因為荷蘭現在正在建構漂浮社區，就是擔心未來海平面越來越高或是能源越來越少，沒動力抽水，荷蘭就會淹水，但只要房子、停車場或是整個城市，都能和船一樣漂浮，就能減少人命財物損失。接下來，專訪荷蘭首席漂浮屋建築師，帶您勾勒出水上世界的未來藍圖。

看似普通的建築事務所，門牌用荷蘭文寫著水谷，因為這裡是未來水上世界的創意大本營，可能性，夢想，讓它實現，就是現在。

漂浮屋建築師 Koen Olthuis：「那無關科技，而是關乎觀念，因為人們要相信它是安全的，他們必須要理解，就像回到過去。幾百年前沒有人開車，大家會說喔！車子，哇好特別喔！但現在到處都是成千上萬的車。」

手上握有荷蘭、杜拜，甚至即沒之島爾地夫的漂浮建案，這位年輕就縱橫國際的建築師除了主訴漂浮島嶼、漂浮沙灘可以收留氣候難民，更主打生態觀念牌。

漂浮屋建築師 Koen Olthuis：「這對環境沒有衝擊，因為如果你要打造一個島，你要填土，會毀損水中的生態，如果是漂浮島，魚還可以從下方游過，水流也會從下面流過。」

但到底什麼是所謂的兩棲屋或漂浮屋？

漂浮屋建築師 Koen Olthuis：「漂浮住宅看起來就像正常住宅一樣，用中空的混凝土在上面蓋一般的房子，可以蓋或小或大的房子，用纜繩或木樁，就是隨水移動的漂浮屋。」

在河域旁的漂浮屋只要靠木樁或纜繩固定，但要是蓋在海裡，避免海流造成位移，就得像鑽油平台一樣，將支撐基座深入海底，利用油壓閥，隨海平面高度控制升降。

漂浮屋建築師 Koen Olthuis：「人們會開始使用漂浮住宅，漸漸的，會變成尋常城市的一部分，你甚至看不出來陸上或水上的差異，你只是從一般的陸地，走到漂浮的區域，然後發覺自己在漂浮陸地、或甚至一點都沒有察覺。」

為什麼要一直強調水，言必稱漂浮，因為可見的未來，荷蘭這個低地之國也將大難臨頭。

預估2050年，威脅荷蘭的北海將上升40公分，萊茵河水量也增加到每秒1萬6千噸，直到這個世紀末，海平面更可能超過130公分；極端降雨讓河流氾濫成災，內憂外患夾擊，土地鹽化、淡水短缺。

建築師說他解決不了無淡水可用，但帶我們來到荷蘭第一個大型漂浮社區預定地，他說，要還地於河。

漂浮屋建築師 Koen Olthuis：「該怎麼做呢？那邊會有很大的降雨，把雨水引到這個區域，所以那邊的房子就很安全。這邊是一個大湖，約有2.5公里、幾百公尺寬，現在是乾的地，但之後我們會引水過來，水深 1.8公尺。」

也就是未來供四千人居住的社區，其實就是暴雨來襲時的疏洪道，反正上面的住家、停車場、球場、超商都能漂，但路上的住宅卻淹不得，所以，未來荷蘭將把更多原本從河海奪來的土地變回水道，就不用無止盡的耗能抽水。

但漂浮的港口、島嶼、城鎮，科技建構出現代版的諾亞方舟，但到底是載舟還是覆舟，取決的永遠是水、不是人！

科學顧問：周柏儀　黃恩宇　Koen Olthuis
行政院國科會補助
大愛新聞 林珮霖 宋和祥 荷蘭報導

大愛新聞_漂浮的未來_世界第八大奇觀 三角洲工程

除了萬里長城和泰姬馬哈陵這些歷史工程，現在也有人把荷蘭的三角洲工程，稱為『世界第八大奇觀』，因為將萊茵河、馬斯河等四條河流，從荷蘭的出海口，都用水閘或堤防攔阻，讓荷蘭西南部縮短七百多公里的海岸線。

漂浮的未來，今天要介紹荷蘭人的驕傲，馬仕朗海障，標榜萬年防洪，也是歐洲第一大港，鹿特丹在風暴潮來襲時，最後一道安全屏障。

二次大戰，遭德軍轟炸，揮別舊式磚房的鹿特丹，成了現代建築競技場、方塊屋，取樹的意涵，讓相連的51間房，成了一片林鉛筆屋。

管線外露的圖書館，成了大人版的樂高積木，同一片河面，映照著現代建築藝術，也停泊著歷史船屋，古今交錯的場景，就在鹿特丹港旁。

鹿特丹不是荷蘭第一大城，但一直是世界第一大港，曾經一年吞吐量五億噸，直到 2004年才被上海取代，現在仍舊平均每六秒就進出一艘船。

但要如何保障，平均低於海平面兩公尺以下的歐洲第一大港，荷蘭第二大城，不受河海重創？

EWP 歐洲水資源合作主席 Tom Vereijken：「我們談的是約一千億歐元，這是三角洲計畫必須的花費 這是築堤蓋閘門的代價，也是住在低地，住在三角洲的代價。」

三角洲工程號稱世上最大海洋防護網， 尤其是1997最後完工的馬仕朗海障，控制360公尺寬的水道，就靠兩座等同巴黎鐵塔高度的水閘。

馬仕朗海障解說員 Emma Van Den Bosc：「我們現在站的地方，是在海平面兩公尺以上，當我們進行關閉的作業時， 水位上升到三公尺，就大約到這個圍欄上。」

偵測海平面上升到三公尺的大潮或風暴，就會由DSS(Decision & Support System)系統全自動開啟，避免人為疏失。

龐大的水閘門，由自動推進器控制，滑入水道，承受的強大水壓，約三萬五千噸，中央還留有八十公分空隙，避免閘門相互碰撞毀損，當然壓力會傳導至兩岸旁的球型基座。

馬仕朗海障解說員 Emma Van Den Bosc：「現在我們站在軸承這裡，軸承對我們來說很重要，因為是讓水閘旋轉的關鍵，也可以說像是肩膀，水閘就像這樣移動。當水閘承受壓力時，軸承來自水的壓力，會有後作用力 往聚乙烯(塑化材質)墊片襲去，巨大的壓力，也會讓聚乙烯溶解 這個方式可以潤滑球型軸承。」

每次關閉水閘，球型軸承會後移20公分，隨後回正，也因此啟動五次後，就要更換墊片，而為了抵禦最嚴重的風暴潮，設計強度可承受七萬噸水壓。

馬仕朗海障解說員 Emma Van Den Bosc：「我們可以攔阻海平面上升五公尺，如果海平面上升超過五公尺，那是非常高的水位，我們預計一萬年才會發生一次。」

所謂萬年防洪，就是靠二十二公尺高閘門，內含十五隔間，除了一個設有機電水利設施，其餘都會被水充滿，而河域的深度約十七公尺，五公尺高差，就是底限。

水面下也是大工程，挖泥船分四層，由粗到細，填充石塊或砂礫穩固河床，最後再用64塊，每塊重達630噸的混凝土，當成閘門河床支撐底座。而就算無風無浪，光日曬雨淋，就對這個由人力接合，直徑180公分，厚度9公分的鋼梁，是一大考驗。

馬仕朗海障解說員 Emma Van Den Bosc：「你可以看到這是白色，白色是有特別原因，因為外表的塗料，可以保護整個鋼骨結構，不但防海水腐蝕，也能確保不會熱脹冷縮太嚴重。」

不管寒冬酷暑，熱脹冷縮都維持在二十公分內，但鋼鐵脹縮可期，大自然變化難測。

馬仕朗海障是三角洲工程的最後一道防線，也是確保不會水淹鹿特丹的前哨保衛站，但水閘高度有限，海平面上升卻是未知，人定能不能勝天，這個世紀將不斷面臨考驗。

大愛新聞 林珮霖 宋和祥 荷蘭報導

科學顧問：周柏儀 Emma Van Den Bosc Tom Vereijken
行政院國科會補助

悠遊卡新紀元 塑膠貨幣奇蹟？ 台灣最大電子票證 上萬商店All pass 消費型態大革命？

悠遊卡新紀元 塑膠貨幣奇蹟？
台灣最大電子票證 上萬商店All pass 消費型態大革命？
張貼者： 公視有話好說-新聞論壇 於 星期一, 三月 29, 2010




來賓：

悠遊卡股份有限公司總經理 林志盈

財經記者 盧燕俐

學生 曹佶勝

財經記者 許啟智

電子商務部經理 周昕妤

CALL-IN 消費行為、經濟型態、理財安全…悠遊卡會影響我們嗎？


四月一日悠遊卡新紀元？衣食住行一卡行遍天下！？


四月一號開始，除了搭公車和捷運外，也可以使用悠遊卡，在全國一萬多家的特約商店進行消費。但單筆消費金額必須在一千元以下，一張卡一天消費不能超過三千元，最高儲值上限是一萬元。




塑膠貨幣為何便利？


省去找零，結合其他塑膠貨幣功能，吃喝玩樂一卡搞定，塑膠貨幣為生活帶來了哪些改變？個人消費行為會有何改變？

未來悠遊卡將如何發展？趨勢？打敗香港八達通？台灣悠遊卡的潛力？




電子錢包商機無限！


悠遊卡將變身為電子錢包，在四大超商、醫院診所、以及速食、咖啡連鎖店，甚至是看電影、加油都能使用的到，目前悠遊卡發行量約1800萬張，每天超過300萬筆的交易量，如果以一個人消費 30元來看，就能賺進9000萬以上，無限商機。

悠遊卡本身即商機無限？可以結合手機、隨身碟功能，又能取代信用卡金融扣款，身分證的辨識作用，型態更是變化萬千，吊飾、戒指、眼鏡，方便又兼顧美觀？


消費行為的改變與焦慮：


享受方便的同時，會不會伴隨容易遺失、消費隱私外洩的疑慮？消費紀錄全都錄！消費隱私會有大問題嗎？遺失只能自認倒楣？記名卡的可行性？

利用悠遊卡來理財？悠遊卡能幫助建立理財觀念嗎？

不能讓兒童持有信用卡，然而人手一張悠遊卡，方便小額消費，能吸引刺激兒童消費？沒有看到金錢的交易行為，對小孩是好是壞？



再見卡奴？悠遊卡（儲值卡）與信用卡的有何根本不同？對理財觀念有何幫助？

面對新型消費型態的來臨，消費者恐怕更要妥善運用，才能讓消費行為更有智慧。


悠遊卡帶來的經濟型態探討：


從擴張信用到緊縮信用！悠遊卡發展的象徵意義？

悠遊卡讀卡機的設置將帶起新的商業競爭？裝不起悠遊卡讀卡機的商店將全軍覆沒？大者恆大、連鎖店受惠？小資本個體戶再次受害？

悠遊卡該有哪些限制？大筆交易、網路購物、代收代辦？



當機、重複扣款、歸零、冒用、倒閉、偽製…，悠遊卡公司不屬於金融體系，不受金融法令限制的龐大怪獸？悠遊卡有何使用風險？




半官半民，還是又官又民？悠遊卡公司屬性如何？與民爭利？規避監督？利益分配？

第 10 季第 3 集： BBC: Bugatti Veyron vs Euro Fighter Typhoon Drag Race - Top Gear

GM and Segway Join Forces on Urban Transportation

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自殺炸彈攻擊 莫斯科地鐵39死 車臣黑寡婦VS金磚俄羅斯 玉石俱焚！俄國和他的敵人們！

自殺炸彈攻擊 莫斯科地鐵39死
車臣黑寡婦VS金磚俄羅斯 玉石俱焚！俄國和他的敵人們！
張貼者： 公視有話好說-新聞論壇 於 星期二, 三月 30, 2010




來賓：

政大國關中心 美洲暨歐洲研究所研究員 嚴震生

清雲科技大學中亞研究所所長 傅仁坤

公視國際新聞中心召集人 余佳璋



俄羅斯首都莫斯科地鐵遭到恐怖攻擊！


俄羅斯首都莫斯科的地鐵車廂，昨天早晨尖峰時刻，兩名女性引爆身上炸彈進行自殺攻擊，死亡人數增為39人。俄羅斯方面推斷，應是車臣等分離份子所為，並強烈譴責恐怖行為。整起案件仍在調查，但也揭示了俄羅斯總理普亭武力掃蕩車臣分離勢力的問題。


恐怖攻擊爲何選在地鐵？


第一次爆炸在盧比揚卡站（Lubyanka），位在俄羅斯聯邦安全局（前身為國安會KGB）總部旁邊，距克里姆林宮僅幾分鐘步程。第二次爆炸在著名地標高爾基公園（Gorky Park），是精心策劃組織龐大的攻擊行動嗎？

西班牙馬德里以及這次的俄羅斯莫斯科恐怖攻擊都不約而同選在地鐵，除了癱瘓交通，造成慘重死傷，更因為深入居民起居，讓人心生恐懼。國際一片撻伐恐怖攻擊，卻也有人道團體關注到俄羅斯過去對待車臣的殘酷鎮壓。


高加索黑寡婦？一段車臣血淚史


這場爆炸究竟由誰策動，俄國警方還在調查，但各方都指向是來自車臣、外號「黑寡婦」的女性自殺炸彈客。誰是高加索黑寡婦？俄羅斯與高加索的歷史恩怨？



車臣是屬於俄羅斯聯邦的一個共和國，位在北高加索山區，生產石油，但主要的開發利益卻都由俄羅斯主導，車臣的政府預算卻有超過九成必須依賴俄羅斯聯邦，這也造成車臣民眾的不滿。打開整個歷史格局，車臣位於俄羅斯聯邦境內，民族以及宗教信仰卻大相逕庭。伊斯蘭遜尼VS 東正教！宗教成無解的車臣問題？



在 1994及1999年車臣人民曾經兩度和俄羅斯展開爭取獨立的戰爭，雖然俄羅斯一直希望透過扶植親俄的車臣領導人來解決紛爭，但從兩邊不斷發生零星的衝突來看，這個目標顯然並沒有達成。


俄羅斯境內民族矛盾尚未冰釋？


俄羅斯也得負部份責任？俄羅斯對車臣的治理違反人道？總理蒲亭對車臣的強悍態度能否解決問題？車臣、亞美尼亞、亞賽拜然、車臣…，為何鄰近國家對俄羅斯都深惡痛絕？

在蘇聯解體後，中亞地區依舊紛紛擾擾。車臣好戰份子？車臣分離份子要的是什麼？洩忿？政治獨立？國際如何觀察此次攻擊行為？


頹圮的俄羅斯帝國？


即使近年俄羅斯經濟前景普遍被看好，境內以及和週遭臨國，各民族間的矛盾卻尚未冰釋。寧願粉身碎骨也要追求政治獨立，民族與宗教的恩怨，隨著政治的操作與激化，巨大包袱恐怕不是一時可以迎刃而解的。



幅員遼闊的俄羅斯以金磚四國之姿再度站上國際舞台，此次恐怖攻擊對俄羅斯政治、經濟將造成什麼影響？俄羅斯的困境與未來？

Learn Japanese - Japanese Body Language and Gestures Lesson 1-4

ECFA系統設計可能有問題？ 台灣、中國簽了之後，如果其中一方後悔可以退出嗎？

ECFA系統設計可能有問題？ 台灣、中國簽了之後，如果其中一方後悔可以退出嗎？

來賓：
台灣經濟研究院研究六所所長 楊家彥
台灣大學國家發展研究所副教授 杜震華

Patsy Rodenburg - Why I do Theatre

Patsy Rodenburg speaking at Michael Howard Studios in NYC. For more information on Patsy's classes, visit www.michaelhowardstudios.com

Patsy Rodenburg - The Second Circle

Steve Lopez has chronicled the life of Nathaniel Anthony Ayers, a homeless musician with schizophrenia who sleeps each night on one of skid row's most dangerous streets, in his columns listed here.

http://theenvelope.latimes.com/news/politics/la-me-lopez-skidrow-nathaniel-series,0,2774908.special



Watch CBS Videos Online

Robert Gupta: Music is medicine, music is sanity

Robert Gupta, violinist with the LA Philharmonic, talks about a violin lesson he once gave to a brilliant, schizophrenic musician -- and what he learned. Called back onstage later, Gupta plays his own transcription of the prelude from Bach's Cello Suite No. 1.



One day Los Angeles Times columnist Steve Lopez was walking along the streets of downtown Los Angeles when he heard beautiful music. And the source was a man, an African-American man, charming, rugged, homeless, playing a violin that only had two strings.

And I'm telling a story that many of you know, because Steve's columns became the basis for a book, which was turned into a movie, with Robert Downey Jr acting as Steve Lopez, and Jamie Fox as Nathanial Anthony Ayers, the Julliard-trained double bassist whose promising career was cut short by a tragic affliction with paranoid schizophrenia. Nathanial dropped out of Julliard, he suffered a complete breakdown, and 30 years later he was living homeless on the streets of Skid Row in downtown Los Angeles. I encourage all of you to read Steve's book, or to watch the movie to understand not only the beautiful bond that formed between these two men, but how music helped shape that bond, and ultimately was instrumental, if you'll pardon the pun, in helping Nathanial get off the streets.

I met Mr. Ayers in 2008, two years ago, at Walt Disney concert hall. He had just heard a performance of Beethoven's first and fourth symphonies, and came backstage and introduced himself. He was speaking in a very jovial and gregarious way about Yo Yo Ma and Hillary Clinton, and how the Dodgers were never going to make the World Series, all because of the treacherous first violin passage work in the last movement in Beethoven's fourth symphony. And we got talking about music. And I got an email from Steve a few days later saying that Nathanial was interested in a violin lesson with me.

Now, I should mention that Nathanial refuses treatment because when he was treated it was with shock therapy and Thorazine and handcuffs, and that scar has stayed with him for his entire life. But, as a result now, he is prone to these schizophrenic episodes. The worst of which can manifest themselves as him exploding, and then disappearing for days, wandering the streets of Skid Row, exposed to its horrors, with the torment of his own mind unleashed upon him.

And Nathanial was in such a state of aggitation when we started our first lesson at Walt Disney Concert Hall he had a kind of manic glint in his eyes, he was lost. And he was talking about invisible demons and smoke, and how someone was poisoning him in his sleep.

And I was afraid, not for myself, but I was afraid that I was going to lose him, that he was going to sink into one of his states, and that I would ruin his relationship with the violin if I started talking about scales and arpeggios and other exciting forms of didactic violin pedagogy. (Laughter) So, I just started playing. And I played the first movement of the Beethoven violin concerto.

And as I played I understood that there was a profound change occurring in Nathanial's eyes. It was as if he was in the grip of some invisible pharmaceutical, a chemical reaction, for which my playing the music was its catalyst. And Nathanial's manic rage was transformed into understanding, a quiet curiosity, and grace. And in a miracle, he lifted his own violin, and he started playing, by ear, certain snippets of violin concertos which he then asked me to complete, Mendelssohn, Tchaikovsky, Sibelius. And we started talking about music, from Bach to Beethoven, and Brahms, Bruckner, all the B's, from Bartók, all the way up to [unclear].

And I understood that he not only had an encyclopedic knowledge of music, but he related to this music at a personal level. He spoke about it with the kind of passion and understanding that I share with my colleagues in the Los Angeles Philharmonic. And through playing music and talking about music this man had transformed from the paranoid, disturbed man that had just come from walking the streets of downtown Los Angeles, to the charming, erudite, brilliant, Juilliard-trained musician.

Music is medicine. Music changes us. And for Nathanial, music is sanity. Because music allows him to take his thoughts and delusions, and shape them through his imagination and his creativity, into reality. And that is an escape from his tormented state. And I understood that this was the very essence of art. This was the very reason why we made music, that we take something that exists within all of us, at our very fundamental core, our emotions, and through our artistic lens, through our creativity, we're able to shape those emotions into reality. And the reality of that expression reaches all of us, and moves us, inspires and unites us.

And for Nathanial, music brought him back into a fold of friends. The redemptive power of music brought him back into a family of musicians that understood him, that recognized his talents and respected him. And I will always make music with Nathanial, whether we're at Walt Disney Concert Hall, or on Skid Row, because he reminds me why I became a musician. Thank you. (Applause)

Bruno Giussani: Thank you. Thanks. Robert Gupta. (Applause)

Robert Gupta: I want to play something that I shamelessly stole from cellists. So, please forgive me.

(Laughter) (Music) (Applause)

Yapper: New tools to build iPhone apps

Yapper: New tools to build iPhone apps
Feb 11, 2010 4:58 PM PST

At Macworld 2010, Sachmanya co-founder Chintu Parikh demos Yapper, a new do-it-yourself software program that allows developers to create an iPhone app without knowing any programming code




Yapper: New tools to build iPhone apps

At Macworld 2010, Sachmanya co-founder Chintu Parikh demos Yapper, a new do-it-yourself software program that allows developers to create an iPhone app without knowing any programming code.

sounds

>> The Apple is a self-service online tool that allows you to make your own native iPhone android iPad app just in a few minutes using your existing RSS feed. And we provide you with the, the tab icons and everything else. So without further adieu we'll do a live demo if WiFi is working, yeah. So you log into the Apple.sets inaudible.com. You sign in and you say start a new app. So if you scroll down the screen please. So here we have, there are 4 steps. The first step is where we show you a demo of what needs to be done. So in the first box you put in your auto sets for your website of the blog. Then you say what is the name of this RSS feed. Here we say it's inaudible beat. Then you select the tab icon. That becomes your tab icon. So as you do this you can see what's getting built right on the screen on your right hand side. It gives you a, this is not the real app, but it gives you what it's gonna look like in your iPhone. So here we will add one more feed and see what happens. So we're gonna add the mobile beak RSS feed. And Arti's phonetic just gonna type that in. See what happens on the right hand side of the iPhone? And then she's gonna select the tab icon. Bingo! Here is your mobile RSS feed. And Matt is that the latest articles that you have on the site? inaudible Yep. So this is live guys. This is; we are not doing it from the laptop, this is from the internet, then going to the inaudible site, getting the live, live feed, and then getting all the entire content along with the images for you. And then you can add up to 12 such feeds, or 12 sections within your app. So if you have more than a few feeds you can add, keep adding those. And then you go to the next page. See here you can see it's getting refreshed as Arti clicks on the icon. Go to the next page. This is where you put in the name of your application. That's how it will be known in the app store. Then you select an app icon. So if you click on the browse please. And you go to inaudible folder. And then select the home icon. So this is your typically your logo. And if you like to launch inaudible so when your application launches it shows you your branded logo for a couple of seconds. So we pick that. Put that in. And you're done building the app, believe it or not. The next step, the step number 3 is really all about how you're gonna describe your application within the app store. So you look and read about it. You can say what kind of keywords they're, they can search your app on, what countries you want to list your app in. What are the primary and secondary categories within which your app will be listed? So you do that, and then you go to the next page. This is my favorite step; of course, it's, this is where I get paid. So for Maxell's phonetic special we have a $99 special where you can make your iPhone app for just $99 instead of regular $499. And then you can add options. You can have an android version. You can have an iPad version. When iPad will be launched will make the app compatible with the iPad, so user experience is customized for the iPhone, iPad. And, and we are the first ones to really have a push notification option. So if you have a breaking story as a blogger or a, or a new site, and you post it out to your user, user is not using your app. But you can push a notification to them saying, hey, we have an exclusive story on our blog, come and read it. So you can have that option here too. And then finally, if you like some custom development above and beyond the standard features we offer, we will do that for you. And this, you're pretty much done. And you go to the next page and pay with the PayPal.

==== Transcribed by Automatic Sync Technologies ====