Media Monitors Acquires Social Media Tracking Company Brandtology

Australian media researcher Media Monitors has bought a majority stake in Singapore-based social media tracking firm Brandtology.

It marks the Asian-Pacific media intelligence company’s first acquisition since it was itself acquired by private equity firm Quadrant last summer.

Terms of the Brandtology deal were not disclosed. Brandtology raised a $1.35 million round in April 2009.

Brandtology will remain a distinct brand in the Media Monitors Group, which says it now boasts more than 1,000 employees servicing 5,000 clients across 17 countries globally.