Keen On… Tim Ferriss: How To Turn Your Body Into A Startup (TCTV)

Tim Ferriss is one of the world’s leading transcenders of limitations. Best known as the author of the 2007 monstrously successful self-help guide The 4-Hour Workweek, a #1 New York Times and #1 Wall Street Journal bestseller that has accumulated over 1000 reviews on Amazon, the Princeton-educated and globe-trotting Ferriss is also a legendary bodybuilder, life hacker and re-inventor of the physical self.

According to Ferriss, modern man is driven by two great fears:

1) Too much email.
2) Getting fat.

So it’s no great surprise that Ferriss’ follow-up to The 4-Hour Workweek is The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman, which gets released tomorrow. While his first book was a guide to overcoming too much email, Ferris’ latest work is a guide to overcoming the limitations of the physical body. It’s a hacking guide to the body – a book which encourages us to treat our bodies as entrepreneurial start-ups that require continual innovation and reinvention in order to fully realize ourselves and, of course, lose weight.

For those of you with sexually demanding girlfriends or wives, The 4-Hour Body should easily provide the ROI on its $27 cover price. As Ferriss explained to me when he came into the TechCrunch studio, not only is his new book a step-by-step guide to becoming super-human, but it also offers a detailed anatomical and logistical guide about to how to give women 15-minute orgasms (clue: focus, focus, focus – and no kissing.)

Essential reading, indeed. No doubt, The 4-Hour Body will emulate the 4-Hour Workweek as the #1 book on both men and women’s bedside tables this Xmas.

Ferriss on The 4-Hour Workweek