RedLaser: How A Company That Nearly Died Sold To eBay – with Reddy and Powers

RedLaser: How A Company That Nearly Died Sold To eBay – with Reddy and Powers
Posted on Dec 2, 2010 - 2:59 PM PST




How could two guys whose company nearly died end up selling millions of apps and changing the way people use their mobile phones?

That’s the seemingly impossible feat that Vikas Reddy and Jeffrey Powers, founders of Occipital, achieved. They created an app called RedLaser that made the cameras on people’s mobile phones into smart barcode scanners. With their app, users can, for example, scan items in stores and see if you can buy those items cheaper online.

They sold RedLaser to eBay for an undisclosed amount and now they’re working on 360 Panorama, which offers real-time panorama creation.