Mobile Games App Store Strategies, Business Models & Forecasts 2010-2015

http://www.juniperresearch.com/reports/mobile_games

Overview

- Unique In-depth Forecast Suite
- High Value Strategic Assessment
- Board Level Planning Tool

This sixth edition of the mobile games report investigates a number of mobile games business models considering the opportunities for freemium content, including in-app purchases, as an alternative to the traditional pay-to-download approach.

Key forecasts include the number of users downloading mobile games, the number of downloads (both offstore and onstore) as well as end-user revenues (pay-per-download and in-game purchases) and mobile advertising expenditure revenues (adspend).

As part of a detailed strategy assessment the report analyses the decline in Java and BREW platforms in relation to the mass deployment of app stores, as well as considering the positive impact of handset development, and highlights challenges to further development of the market, such as, discoverability, and OS fragmentation.