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Apple acquired mind-blowing 3D mapping company C3 Technologies, looking to take iOS Maps to the next level

Sure enough, we have now learned Apple is now the owner of C3 Technologies. Sources say that C3 Technologies CEO Mattias Astrom, C3 Technologies CFO Kjell Cederstrand, and lead C3 Technologies Product Manager Ludvig Emgard are now working within Apple’s iOS division. The leading trio, along with most of the former C3 Technologies team, is still working as a team in Sweden (interestingly, the division is now called “Sputnik”), where the C3 Technologies company was located prior to the Apple acquisition. How C3′s technology works. SAAB, partially a former owner of C3 Technologies has a video that explains how the technology actually works: A virtual, 3D look at the Hoover Dam created by C3 Technologies A fly-through over Oslo, Norway created by C3 Technologies "The advantage of C3's image-only scheme is that aerial LIDAR is significantly more expensive than photography, because you need powerful laser scanners," says Zakhor. "In theory, you can cover more area for the same cost." However, the LIDAR approach still dominates because it is more accurate, she says. "Using photos alone, you always need to manually correct errors that it makes," says Zakhor. "The 64-million-dollar question is how much manual correction C3 needs to do." Smith says that C3's technique is about "98 percent" automated, in terms of the time it takes to produce a model from a set of photos. "Our computer vision software is good enough that there is only some minor cleanup," he says. "When your goal is to map the entire world, automation is essential to getting this done quickly and with less cost." He claims that C3 can generate richer models than its competitors, faster. Images of cities captured by C3 do appear richer than those in Google Earth, and Smith says the models will make mapping apps more functional as well as better-looking. "Behind every pixel is a depth map, so this is not just a dumb image of the city," says Smith. On a C3 map, it is possible to mark an object's exact location in space, whether it's a restaurant entrance or 45th-story window. C3 has also developed a version of its camera package to gather ground-level 3-D imagery and data from a car, boat, or Segway. This could enable the models to compete with Google's Street View, which captures only images. C3 is working on taking the technology indoors to map buildings' interiors and connect them with its outdoor models.

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Uncovering Steve Jobs' Presentation Secrets

Steve Jobs does not sell computers; he sells an experience. The same holds true for his presentations that are meant to inform, educate, and entertain. An Apple presentation has all the elements of a great theatrical production—a great script, heroes and villains, stage props, breathtaking visuals, and one moment that makes the price of admission well worth it. Here are the five elements of every Steve Jobs presentation. Incorporate these elements into your own presentations to sell your product or ideas the Steve Jobs way. 1. A headline. Steve Jobs positions every product with a headline that fits well within a 140-character Twitter post. For example, Jobs described the MacBook Air as "the world's thinnest notebook." That phrase appeared on his presentation slides, the Apple Web site, and Apple's press releases at the same time. What is the one thing you want people to know about your product? This headline must be consistent in all of your marketing and presentation material. 2. A villain. In every classic story, the hero fights the villain. In 1984, the villain, according to Apple, was IBM (IBM). Before Jobs introduced the famous 1984 television ad to the Apple sales team for the first time, he told a story of how IBM was bent on dominating the computer industry. "IBM wants it all and is aiming its guns on its last obstacle to industry control: Apple." Today, the "villain" in Apple's narrative is played by Microsoft (MSFT). One can argue that the popular "I'm a Mac" television ads are hero/villain vignettes. This idea of conquering a shared enemy is a powerful motivator and turns customers into evangelists. 3. A simple slide. Apple products are easy to use because of the elimination of clutter. The same approach applies to the slides in a Steve Jobs presentation. They are strikingly simple, visual, and yes, devoid of bullet points. Pictures are dominant. When Jobs introduced the MacBook Air, no words could replace a photo of a hand pulling the notebook computer out of an interoffice manila envelope. Think about it this way—the average PowerPoint slide has 40 words. In some presentations, Steve Jobs has a total of seven words in 10 slides. And why are you cluttering up your slides with too many words? 4. A demo. Neuroscientists have discovered that the brain gets bored easily. Steve Jobs doesn't give you time to lose interest. Ten minutes into a presentation he's often demonstrating a new product or feature and having fun doing it. When he introduced the iPhone at Macworld 2007, Jobs demonstrated how Google Maps (GOOG) worked on the device. He pulled up a list of Starbucks (SBUX) stores in the local area and said, "Let's call one." When someone answered, Jobs said: "I'd like to order 4,000 lattes to go, please. No, just kidding."

Olivia Fox Cabane: Charisma, Leadership and the Imposter Syndrome, Talks at Google

http://www.askolivia.com/ Olivia Fox Cabane stops by the Googleplex to discuss her latest book: "The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism". From Google Books: An expert in the fields of charisma and leadership, Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT and the United Nations. A frequent keynote speaker and executive coach to the leadership of major companies, she helps people increase their ability to influence, persuade, and inspire others. In The Charisma Myth, Fox Cabane breaks charisma down into its fundamental components, revealing the secrets to what charisma really is and how it works. From a base of thorough behavioral science, Fox Cabane extracts practical tools for business, giving you the charisma-enhancing techniques she originally developed for Harvard and MIT.

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Bera's Cheesesteak Truck: Gourmet Custom Cheesesteak in LA -- powered by ehow

Hollywood, California, may not be the first place that comes to mind when craving a hot cheesesteak sandwich, but Bera's Custom Cheesesteak truck brings a bit of authentic Philly to its streets. Order up your own version of this comforting cuisine with Mike Weaver in this episode of Curbside Eats.

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Streets of Thailand: LA's Gourmet Thai Food Truck -- powered by ehow

You can't get more authentic Thai food than from Streets of Thailand food truck in LA, officially endorsed by the Tourism Board of Thailand. Dig in to true Thai street cuisine right here on the streets of LA with Mike Weaver in this episode of Curbside Eats.