PET beer 'en masse'

The Martens Brewery of Bocholt, Belgium, has introduced their new Martens Low Carbohydrate. The brewery claims this imported beer has the lowest carbohydrate count of any other beer on the market with 2.1 grams of carbs per serving. "The response to this beer has been incredible," says Rick Davis.

Elite Brand Imports Vice President, Sales and Marketing. "Martens Low Carbohydrate has three huge benefits for consumers. It's got fewer carbs than any other beer, it's imported from Belgium, and it tastes like a regular, highcarb beer. "The beer is brewed and bottled in Belgium, and will be introduced to markets nationwide over the next several months.



PET beer 'en masse'


http://www.foodproductiondaily.com/Packaging/PET-beer-en-masse

Having now reached 180 million bottles per year, Belgian brewer Martens claims that surging demand from the German market means that its production of beer in barrier PET has now entered the realms of mass consumption.

Since late August, beer has surged onto the German market in 0.5l PET bottles. Economically competitive, these bottles are fiercely competing with glass bottles due to innovations like the bottle's light weight (28g), the magnitude of the production unit, and mass production volumes. The Belgian brewing company Martens chose Sidel equipment and technology to meet the production quotas.