The Role of Design in Service Innovation from IDEO on Vimeo.
A talk by Axel Unger, Head of Health Practice, Europe, IDEO at the conference "Innovation in Healthcare Delivery", jointly hosted by the London Business School and the Cambridge Judge Business School on July 16th 2010 in London.
In his talk Axel argues how the role of design in innovation is not only about providing the right solutions and answers but is also about asking the right questions. He discusses how we need to be inspired, frame, evaluate iteratively and evolve innovative solutions, with strong user participation in the process.
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