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Monday, May 24, 2010

Good Vibrations by Jérémy Clapin

The Responsibility Project



Good Vibrations by Jérémy Clapin



I can’t get enough of mid-century educational and safety-related animated shorts so I’m delighted to see a contemporary take on those films with The Responsibility Project from Liberty Mutual, which is a series of entertainment shorts intended to “create a forum for people to discuss personal acts of responsibility.” The most impressive animated short created for the program thus far is Good Vibrations by French animator Jérémy Clapin, the director ofSkhizein. The four-minute film, which is directed, designed and written by Clapin, manages to be funny and entertaining while slyly slipping in its message about the necessity of individuals taking initiative instead of rubbernecking. With his strong graphic concepts and effortless visual storytelling, Clapin’s work continually impresses, and he’s proving himself to be one of the more exciting new voices in animation. Watch Good Vibrations on the Liberty Mutual website.

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