Anatomy of Apple Design

Anatomy of Apple Design from Transparent House on Vimeo.

Transparent House used its visualization capabilities to create a tribute to a company they greatly admire on the occasion of the iPad release. The idea was to show a glimpse into the history of this product giant by modeling some of the innovative products they've developed in their 3+ decade history.

The animation was done entirely using 3Ds Max and V-Ray render and took about 10 days to complete. Professionally done 3D visualization is the perfect tool to present concepts or new products in a beautiful, photoreal style, while creating a mood with music and conveying a message, through on-screen text or narration.

This animation was an artistic exercise and not intended for commercial use. The animation is not affiliated with Apple or any third-party companies. We hope this animation will be used mainly as an educational tool for the 3d visualization or/and design industry.

Update: We get a lot of comments and questions on why iMacs or iPods were not shown in the animation. The movie was done on the occasion of release of iPad. We wanted to show the products in Apple history that in our opinion were best related to the nature of the iPad. There were also time limitations - we just couldn' t get every product in.