With Angry Birds Merchandise, Rovio’s Peter Vesterbacka Plans To Out Pirate The Pirates

As proven by the massive success of the Angry Birds plush line, the world has a hungry for real-world Angry Birds wares. No where is that more apparent than Beijing, where the halls of countless toy shops and electronics stores are filled foot to ceiling with sundry Bird-themed goods, from sweatshirts and jeans to candy and balloons. The catch? Rovio didn’t authorize any of it.

Where others may see a problem, Rovio Mobile’s Mighty Eagle (read: CMO) Peter Versterbacka sees opportunity. He roams these aforementioned shops in search of unauthorized goods — but not to complain or throw around legal orders. He’s there to find the best unofficial Angry Birds items… so he can copy them.